Content Marketing

Summary

Join CoreTrust as a Content Marketer to build and execute our content engine. This role requires exceptional writing skills, a deep understanding of content strategy, SEO, and visual design. You will shape CoreTrust’s voice, elevate brand awareness, and drive engagement. The initial engagement is 90-120 days, focused on content marketing goals. You will create engaging content across various formats, optimize it for search engines, manage a content calendar, and analyze performance using tools like Google Analytics. Collaboration with designers and other teams is crucial to ensure brand consistency and effective storytelling.

Responsibilities

• Develop and execute content strategies aligned with business goals and tailored to target audiences
• Produce high-quality, engaging content across formats such as blog posts, white papers, social media posts, case studies, email campaigns, one-pagers, and video scripts
• Optimize all content for search engines (SEO) to boost online visibility
• Manage a content calendar and ensure consistent, timely publishing across multiple channels
• Distribute content through channels such as the company website, blog, social media, emails, and paid ads
• Work closely with the Growth and Product Marketing teams to support cross-functional initiatives
• Monitor content performance using tools like Google Analytics to identify trends and areas for improvement
• Provide actionable insights and reports on content effectiveness, ROI, and engagement metrics
• Continuously optimize strategies based on data and performance analysis
• Collaborate with designer to source visuals, graphics, and multimedia content to enhance storytelling and improve audience engagement
• Ensure all content aligns with CoreTrust’s brand guidelines and maintains a consistent visual and narrative identity
• Utilize tools like Figma in collaboration with designers to create polished and professional designs

Preferred Qualifications

• Strong ability to craft compelling, error-free narratives, adjust tone/style as needed, and deliver polished content that resonates with the target audience
• Strong understanding of keyword research, content optimization, and SEO best practices
• Experience with design tools like Figma and a keen eye for visual storytelling principles
• Ability to align content strategies with organizational goals and audience needs
• Comfortable using tools like Google Analytics for measuring performance and driving data-backed decisions
• Excellent interpersonal skills for seamless coordination with internal teams and external stakeholders
• Working knowledge of content marketing, content creation, or related roles
• Experience working in B2B industries or with SaaS platforms is a plus
• Familiarity with Figma, email marketing platforms, and CMS tools is advantageous