Content Marketing Director

Summary

Join Pipeline360 as their high-impact Content Marketing Director to lead their next phase of content-driven growth. This senior-level, full-time role, based remotely in the U.S., reports to the CMO. You will lead the strategy, planning, creation, and optimization of content across multiple channels, positioning Pipeline360 as a leader in demand generation. The position requires a blend of editorial excellence and strategic marketing acumen, working closely with Marketing, Sales, and Executive Leadership. You will own content that impacts the entire buyer journey and requires strong collaboration skills. Pipeline360 offers a remote-first culture, flexibility, autonomy, competitive salary, performance bonuses, and a collaborative team.

Requirements

• 8–10+ years of B2B content marketing experience, with proven success in strategic planning and execution
• Strong editorial background: expert in messaging, voice, tone, and long-form storytelling
• Deep understanding of buyer journey mapping, persona-based content, and ABM strategies
• Proficiency with platforms like HubSpot, WordPress, GA4, and AI-powered content tools (e.g., Jasper, ChatGPT)
• Skilled at measuring and optimizing content performance with a data-first mindset
• Experience managing external partners and leading content teams (freelance or in-house)
• Ability to work cross-functionally and manage multiple projects in a fast-paced, growth-stage environment

Responsibilities

• Build and maintain a comprehensive content and communications strategy aligned to revenue goals, product priorities, and customer needs
• Own the content roadmap, ensuring the right mix of thought leadership, educational, and conversion-focused content across the funnel
• Ensure seamless integration across paid, earned, owned, and shared channels
• Define key KPIs and implement processes for regular content performance reviews
• Lead the creation of high-quality content: blogs, whitepapers, case studies, eBooks, videos, presentations, newsletters, and more
• Develop a high-impact external newsletter strategy that builds and engages an audience of B2B marketers, drives demand for our solutions, humanizes our leadership team, and accelerates the sales pipeline through thought leadership
• Shape and maintain a consistent brand voice and editorial tone across all assets
• Collaborate with subject matter experts (internal and external) to extract insights and develop impactful narratives
• Develop a strong, engaging presence on LinkedIn and other relevant B2B platforms
• Drive audience growth, internal/executive advocacy, and organic reach
• Identify trends and opportunities to insert Pipeline360 into relevant industry conversations
• Oversee website content strategy and updates in partnership with design/dev resources
• Ensure content is SEO-optimized and structured for discoverability and engagement
• Leverage tools like SEMrush, Ahrefs, or GA4 to monitor and enhance content performance
• Drive corporate storytelling through proactive PR campaigns and agency collaboration
• Own internal communication efforts to align teams around brand, product, and GTM updates
• Craft executive content (e.g., LinkedIn posts, bylines, speaking abstracts) to amplify thought leadership
• Manage and scale a network of agencies, freelancers, and creative partners to support execution
• Set clear goals, timelines, and quality standards for all outsourced content initiatives
• Build a cost-effective content operation that scales as we grow

Benefits

• Remote-first culture with flexibility and autonomy
• Competitive salary and performance bonuses
• Collaborative team of marketers, sales leaders, and innovators who love what they do