Director, Content Marketing

Summary

Join CoLab's marketing team as the Director of Content Marketing and create exceptional pillar content that resonates with engineers. You will be responsible for developing high-quality content, from long-form reports to videos, that not only informs but also inspires action. Collaborate with cross-functional teams, including the CMO, Director of Demand Generation, and Senior Brand Designers, to ensure content aligns with campaign strategies. Manage content workflows from concept to publication, working with freelancers and agencies. This leadership role requires strong project management skills and the ability to learn complex technical topics quickly. The ideal candidate possesses a journalist's eye for storytelling and a marketer's understanding of what drives engagement.

Requirements

• 6+ years in content marketing, journalism, or a related field
• Proven ability to create content that drives engagement, shares, and discussion
• Strong command of editorial judgment, narrative structure, and voice
• Experience working with or marketing to technical audiences
• Outstanding project management and communication skills

Responsibilities

• Develop high-quality pillar content (long-form, video, multimedia) for strategic marketing campaigns
• Conduct deep research, interviews, and analysis to inform content
• Collaborate with brand design to bring content to life visually
• Partner with demand generation to support distribution across channels
• Own end-to-end content workflows, including freelancers and external partners
• Contribute strategic ideas during campaign planning

Preferred Qualifications

Background in SaaS, industrial tech, or engineering-focused markets