Marketing Director

Summary

Join Kalepa as Marketing Director to lead and execute the marketing strategy, playing a key role in the leadership team. This hands-on position requires developing and implementing full-funnel marketing strategies across various areas, including demand generation, content creation, product marketing, and branding. You will collaborate closely with sales, product, RevOps, and leadership teams. The ideal candidate is a strategic thinker and a skilled executor, comfortable working independently initially but also excited to scale the marketing function and build a team. This role offers a competitive salary, significant equity, and excellent benefits. Kalepa is a fast-growing company transforming the commercial insurance industry with AI-powered solutions.

Requirements

• 6–10+ years of marketing experience in B2B SaaS, ideally in fintech, insurtech, or enterprise software
• Proven ability to develop and execute full-funnel marketing strategies that drive leads, pipeline, and revenue
• Exceptional writer and communicator who can translate complex ideas from insurance and AI into compelling messaging across long and short form content
• Experience across demand gen, content, product marketing, events, and brand - and know when to prioritize what
• Adept at working cross-functionally with sales, product, and exec teams
• Comfortable being a team of one today - you’ll be hands-on executing on Kalepa’s marketing initiative. But also, you should be excited to scale the function in the future as we bring on additional staff to drive your vision forward
• Analytical and scrappy - You measure what matters and make things happen fast
• AI-first marketer - You instinctively turn to AI to shortcut hours (or days) of work, using the latest tools to boost leverage, spark ideas, elevate quality, and drastically speed up execution. This is your unfair advantage over legacy marketers
• Passionate about AI and technology and curious about the world of insurance. You must be ready to be one of the leading experts on the intersection of AI and insurance

Responsibilities

• Develop and execute full-funnel marketing strategies that drive leads, pipeline, and revenue
• Be the architect, strategist, and executor behind everything from demand gen and content to product marketing and brand
• Partner closely with sales, product, RevOps, and leadership to bring Kalepa’s story to life, further establish us as the go-to AI solution for commercial insurance underwriters, and drive measurable business results

Benefits

• Competitive salary (based on experience level)*
• Significant equity options package
• 401(k) plan with employer contribution (regardless of employee contribution)
• Work with an ambitious, smart, global, and fun team to transform a $1T global industry
• Ground floor opportunity – very early member of Kalepa’s sales team
• Excellent benefits: 100% covered medical, 100% covered vision and dental, very generous PTO, and others
• Global team off-sites (2021 - Playa del Carmen, 2022 - Rome, 2023 - Buenos Aires, October 2024 - Lisbon)