Content Marketing Lead

Summary

Join HealthJoy, a fast-growing company revolutionizing healthcare benefits, as a key member of the Marketing Team. You will own and build the content calendar and strategy, lead content and messaging development, oversee long-form content creation, and manage content delivery across the project lifecycle. Leverage analytics and marketing tools to optimize content and partner with the VP of Marketing to ensure team alignment. Lead research and distribution for technical content and demonstrate boss-level writing and editing skills. HealthJoy offers a robust benefits package, including healthcare, flexible PTO, 401k matching, parental leave, and a remote work stipend.

Requirements

• Bachelor’s degree in Journalism, Communications, or Marketing
• 10+ years of content creation experience in B2B Tech with Healthcare background preferred, inclusive of 5+ years managing a team
• In-depth knowledge of B2B content marketing strategy and tactics
• Understanding and adept at writing for all phases of the buyer journey
• Successful track record of building teams and internal partnerships
• Experience developing content strategies and overseeing the end to end delivery, management and measurement within digital experiences
• Resourceful with awesome research skills, including competitive research and content research for long form writing
• Boss-level writing, editing, and proofreading skills with great creativity
• Experience writing content for different formats including; blog posts, marketing collateral, social media, website copy, newsletter, and press releases

Responsibilities

• Own & build content calendar and strategy across the buyer journey for all personas including HR, benefits consulting brokers and claims providers
• Lead development of content and messaging strategy for HealthJoy’s products to ensure content is delivered on brand and expertly in support of multiple lines of business to drive engagement and conversion
• Oversee and develop long form content creation for upper funnel content including blog posts, eBooks, white papers and webinars driving leads
• Oversee content requirements and delivery of content strategy deliverables across a project life cycle, from strategy to publication to measurement and management
• Leverage Google Analytics and marketing automation tools to optimize new content, refresh old content, and deliver insight
• Partner with Vice President of Marketing to develop and maintain a consistent process at the team level to ensure alignment to strategy and best practices across content disciplines
• Lead research and distribution for highly technical content pieces (such as white papers and ebooks)

Preferred Qualifications

A passion and a strong understanding of the employee benefits, healthcare, human resources or insurance benefit consulting space and our business’ mission is strongly preferred

Benefits

• Healthcare benefits (medical, dental and vision, EAP, and telemedicine)
• Flexible PTO plan
• 401k+match
• Parental leave
• HSA contribution match
• Remote work stipend