Content Marketing Manager

Summary

Join Lyra Health as a Content Marketing Manager and create compelling content that drives demand and builds brand authority. You will lead the creation and execution of full-funnel content, leveraging AI for efficiency. Collaborate with Sales, Customer Success, and Growth Marketing teams to influence win rates, support renewals, and drive pipeline. Partner with Product Marketing and subject matter experts to showcase Lyra's solutions and value propositions. Develop thought leadership in the mental health space, creating content that resonates with HR leaders, benefit consultants, and channel partners. This role can be based in Burlingame, CA, hybrid, or fully remote within the US.

Requirements

• 5+ years of experience in content marketing, public relations, corporate comms or related role  —ideally in healthcare, benefit consulting, or HR tech
• Degree in marketing, communications,  journalism, public relations or related
• Exceptional B2B content development & writing skills - knowing what to say and how to say it + the ability to simplify complex topics and make them compelling
• A portfolio of work that showcases content across the funnel—from blog posts to sales enablement tools to demand gen assets
• Familiarity with Asana or similar project management tools
• Demonstrated experience using AI tools to ideate, refine or scale content production
• Proven experience working cross-functionally with GTM team members
• Ability to prioritize and execute in a fast-paced, cross-functional environment
• Passion for mental health and making a difference in people’s lives through better care
• Experience with analyzing and reporting content performance metrics

Responsibilities

• Execute content strategies and plans for key buying profiles (for example: HR professionals, benefit consultants, channel partners)
• Identify content needs & create full-funnel content packages from seller materials and middle of funnel content to thought leadership that resonates with decision-making HR leaders and influencers
• Develop content across a variety of formats from long format reports, articles and blogs to videos, slides, video and more
• Partner with subject matter experts and leverage original & secondary research  to fuel engaging content and insights for your target audience
• Collaborate cross-functionally, working directly with GTM leaders across sales, customer success, clinical, product and marketing to inform content production efforts
• Translate product positioning, value props and enterprise-level stories for target audience engagement
• Provide deal & renewal support for must-win accounts
• Build event content for key Conferences/Events & Webinars
• Partner with freelance writers, agency partners, and internal collaborators to bring high-quality content to life
• Collaborate with the design and brand teams to ensure all content is on-brand and visually compelling

Preferred Qualifications

• Experience marketing to HR, benefit consultants, or enterprise buyers
• Knowledge of the U.S. health care system and the evolving employer-sponsored benefits landscape

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance