Content Marketing Manager

Summary

Join InMarket's fast-growing marketing team as a Content Marketing Manager and contribute to our content marketing strategy encompassing white papers, reports, case studies, blogs, and social media. You will plan, write, and manage content deployment across various products, verticals, and channels to enhance brand awareness, product adoption, and sales growth. This role involves creating surveys, analyzing data, and writing reports, infographics, and supporting collateral. You will also manage client-facing materials, social media campaigns, and our content management systems (Highspot and Hubspot). Responsibilities include website updates and collaborating with the content marketing team on thought leadership initiatives. The position offers a competitive salary, stock options, and a comprehensive benefits package.

Requirements

• 3 - 5 years of experience in content marketing, preferably within Data, AdTech, a DSP/DMP, or Enterprise SaaS
• Strong verbal & written communication skills
• Very comfortable working in Microsoft Office and Google Suite, specifically PowerPoint/Slides and Excel/Sheets
• Experience with social media in a B2B organization
• Solid knowledge of website analytics tools
• Experience with marketing automation and CRM tools
• Great time-management skills and attention to detail
• Great interpersonal and communication skills
• Sense of ownership and pride in your performance and its impact on the company’s success

Responsibilities

• Create surveys, analyze data, and write quarterly and seasonal InMarket InSights reports, infographics, and supporting collateral (landing pages, email campaigns, social media, etc.)
• Support the development and management of our client-facing collateral and case studies, ensuring all content remains refreshed and up to date
• Own the creation and deployment of our social media campaigns; regularly develop and maintain performance metric reports for both paid and social media
• Maintain and regularly audit our Highspot content management system
• Own the management of our Hubspot CRM, inclusive of developing email campaigns, landing pages, and performance reports for all InMarket content
• Support the content marketing team in the deployment of our thought leadership and insights reports
• Manage and implement regular InMarket website updates

Preferred Qualifications

Experience with Hubspot, Sprout Social, WordPress, and SFDC

Benefits

• Competitive salary, stock options, flexible vacation
• Medical, dental, and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (Within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Paternity & Maternity Leave