Content Strategy Manager

Summary

Join PairSoft as a Content Strategy Manager and lead the development and execution of content strategies across all products. You will oversee the creation of various marketing materials, including website content, social media messaging, webinars, and sales collateral. This role requires strong project management skills and experience in content marketing within the SaaS/fintech industry. Responsibilities include managing a team, collaborating with cross-functional teams, and ensuring content optimization for SEO. PairSoft offers a competitive salary, bonus structure, and comprehensive benefits package, including health insurance, paid time off, and a 401k plan.

Requirements

• Bachelor’s degree or higher in Communications, Marketing, Journalism, English (or similar)
• High knowledge of marketing software including Asana, HubSpot, Salesforce, Zoom Webinars and MS Office applications
• In-depth knowledge of the SaaS space relative to ERP integration and fintech specifically
• 3+ years of experience managing large bodies of work, including design work
• 3 + years of experience managing a cross-functional team; building and managing through career development by mentoring, coaching, and elevating others
• Guiding team members in strategy, research, alignment, analysis, and content design execution tasks
• Familiarity with content creation for cross-channel experiences
• Comfortable working with a variety of business partners and delivering outcomes
• Collaborating with technology, product, and business teams to uncover customer and business needs - then translating them into intuitive and engaging digital experiences

Responsibilities

• Oversee and project manage the creation and execution of all PairSoft content marketing
• Produce compelling copy as needed for a variety of digital mediums with proven history of CVR, clicks, and measurable success
• Participate in external content marketing as well as occasional internal marketing initiatives and communications
• Create and schedule annual, quarterly, monthly, weekly content programming based on business needs
• Research and keep up to date with trends in finance automation
• Manage external-facing content programs such as consistent webinars and newsletters
• Suggest new content when needed across channels
• Lead and manage content and design work on sales collateral such as brochures, case studies, White Papers
• Respond to time-critical requests and advocate for the right content solutions
• Edit, measure and make sure content is accurate and consistent
• Ensure that all website content is optimized for SEO
• Work with freelancers and marketing department to produce additional high-value content pieces

Benefits

• Medical/Dental/Vision and HRA with minimal employee contribution
• Group term life (up to $250,000 coverage)
• Short-term /Long-term disability - company paid
• 401(k) program with up to 3% employer match at each paycheck
• Up to 12 weeks paid with benefits of Family Medical Leave
• Flexible time off and paid holidays
• Employee Assistance Program
• Collaborative start-up culture
• Opportunity to grow your career with a rapidly growing organization with leadership commitment to promote from within first