Content Updates Manager

Summary

Join Sleep Doctor as our Content Updates Manager and lead the continuous improvement of our top-performing content on SleepFoundation.org. You will be responsible for identifying, prioritizing, and executing content updates based on various factors such as competitive positioning, product changes, and user feedback. Collaborate with cross-functional teams to ensure content relevance and high performance. This role reports to the VP of Content and can be based in Seattle or remotely. The ideal candidate will have 5+ years of experience in digital content management, strong SEO knowledge, and excellent communication skills. We offer a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• 5+ years of experience in digital content management or editorial production, ideally in a performance marketing or D2C environment
• Experience maintaining and optimizing evergreen commercial content, including ranking and review pages
• Familiarity with CRO, A/B testing, UX best practices, and how design and content work together to improve conversion
• Strong SEO knowledge and fluency in tools such as Google Analytics, Semrush, or Ahrefs
• Editorial sensibility with the ability to interpret complex research, survey results, and health data into engaging, user-centered content
• Strong communication and project management skills, with experience working cross-functionally across product, SEO, design, and editorial
• Comfort working in CMS platforms (WordPress preferred) and managing content production from ideation to publication
• Self-starter with a collaborative spirit and a passion for using content to solve real-world sleep and wellness challenges

Responsibilities

• Own the strategy, prioritization, and execution of material updates to Sleep Foundation’s highest-performing commercial and health content
• Ensure commercial pages stay competitive and optimized by monitoring traffic and rankings changes, market trends, a competitive set, testing outcomes, product changes, and partner updates
• Collaborate with CRO and UX teams to implement learnings from A/B tests, design experiments, and funnel analyses into content structure and messaging
• Incorporate feedback and data from product testing, consumer surveys, and business stakeholders to improve content accuracy and relevance
• Update health content to reflect new research findings, expert guidance, and emerging sleep science; ensure tone and UX remain empathetic, accessible, and actionable
• Work cross-functionally with SEO, content, and business development to align content updates with broader business strategy
• Create detailed content briefs and clear documentation of workflows, content decisions, and processes for writers, editors, and content managers
• Manage a living calendar of content updates across commercial and health content, driven by seasonality, product launch timelines, and testing priorities
• Track performance of updated content through key metrics and report on impact of changes

Benefits

• Medical, vision, and dental insurance with 100% of the employee medical, vision, and dental premiums covered by the Company
• Option to participate in both a medical FSA and dependent care FSA
• 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
• Paid Time Off in accordance with the company’s policies
• Commuter benefits
• Annual bonus plan. The target bonus opportunity is 15% of the base salary