Remote Conversion Optimization Lead

Summary

The job is for a Conversion Optimization Lead at Felix, a patient-driven digital healthcare company that provides online treatment, prescription delivery, and ongoing care across various categories. The role involves developing and executing A/B tests to optimize conversion of public & paid onsite pages, user flows, and in-app experiences.

Requirements

• 6+ years experience in managing complex CRO programs on a national scale
• Experience working with product design, UX/UI to develop new landing page concepts
• Strong analytical skills and proficiency in using CRO tools such as Optimizely, Adobe Experience, or similar platforms
• Experience with product value-prop messaging and communication
• Excellent communication and presentation skills with the ability to convey complex data and insights to non-technical stakeholders

Responsibilities

• Develop and execute a roadmap of A/B and multivariate tests that optimize conversion of public & paid onsite pages, user flows and in-app experiences
• Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
• Conduct user research, surveys and usability testing to identify opportunities for conversion rate improvement across the website, in-app and other digital channels
• Collaborate closely with several teams to deliver a range of business outcomes

Benefits

• Full medical, dental and vision benefits
• Maternity / paternity policy
• 3 weeks vacation + flexible holiday scheduling
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by an highly collaborative and high performing team
• Large impact at an early stage technology company
• Professional development opportunities, working closely with founders and senior leadership team