Conversion Rate Optimization Specialist

Summary

Join our client, a strategic event management company, as their Conversion Rate Optimization Specialist. This fully remote position (9 AM - 6 PM EST) focuses on enhancing B2B marketing using AI tools and HubSpot. You will be responsible for optimizing content and conversion strategies, developing and implementing improvements across digital channels, and collaborating with content teams. Success will be measured by increased conversion rates, enhanced user engagement, and effective AI tool utilization. The ideal candidate possesses 2+ years of experience in a similar role, proficiency in AI tools and HubSpot, and strong communication skills. This is an exciting opportunity to work with a dynamic team and leverage AI in marketing.

Requirements

• 2+ years in a similar role focused on conversion rate optimization
• Solid experience with AI tools, with knowledge of Breeze AI being advantageous
• Proficient in using HubSpot for managing marketing campaigns and analyzing performance metrics
• Understanding of SEO principles and how they relate to conversion optimization
• Fluent English verbal and written communication skills to effectively collaborate with teams and present findings

Responsibilities

• Employ AI tools to optimize content and conversion strategies, guiding best practices to enhance user engagement and conversion rates
• Analyze current conversion metrics and develop strategies to improve performance across various digital channels and the website
• Work closely with content teams to ensure that all marketing materials are optimized for conversions, utilizing insights from AI tools
• Utilize AI and HubSpot to streamline sales & marketing operations, enhancing efficiency and effectiveness in campaigns
• Apply knowledge of SEO best practices to ensure that all content and the website are optimized for search engines, driving organic traffic that converts

Preferred Qualifications

• Strong analytical abilities to interpret data and make informed decisions based on performance metrics
• Ability to think creatively about challenges and devise innovative solutions to enhance conversions
• Ability to work independently while being proactive in identifying opportunities for improvement

Benefits

Fully Remote (Work from Home), 9 AM - 6 PM EST