Web Analytics And Optimization Lead

Summary

Join us as the Web Analytics and Optimization Lead and play a pivotal role in shaping our web marketing strategy. Leverage data-driven insights to optimize web performance and enhance user engagement. You will interpret complex data sets, translate them into actionable recommendations, and monitor website traffic. Conduct A/B testing and automate reporting processes. Collaborate with cross-functional teams to identify optimization opportunities. The ideal candidate possesses a strong understanding of web analytics tools and techniques and the ability to present findings compellingly. You will lead initiatives to develop frameworks for tracking and analyzing user behavior, ensuring our online presence aligns with business objectives and user needs. Your expertise will drive strategic decisions and contribute to company growth.

Requirements

• Bachelor's degree in Marketing, Analytics, Business, or a related field
• Minimum of 5 years of experience in web analytics, digital marketing, or a related field
• Proficiency in Adobe Analytics and Google Analytics
• Strong understanding of A/B testing methodologies and tools
• Excellent analytical and problem-solving skills with a proven ability to derive insights from complex datasets
• Comfortable communicating KPIs and test results to stakeholders and executive leadership

Responsibilities

• Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics
• Conduct A/B testing and multivariate testing to optimize user experience and increase conversions
• Analyze user behavior data to identify trends, insights, and opportunities for website improvements
• Create and automate reporting processes to communicate performance metrics and insights to stakeholders
• Collaborate with marketing, product, and design teams to align analytics initiatives with business objectives
• Monitor and evaluate the effectiveness of digital marketing campaigns using analytics tools
• Stay updated with industry trends and best practices in web analytics and optimization

Preferred Qualifications

• Specific experience with Adobe Analytics and Adobe Target is a plus
• Experience in the financial industry is a plus