Conversion Rate Optimization Lead

Summary

Join Array, a financial innovation platform, as their Conversion Rate Optimization Lead. This foundational role involves working directly with leadership to define product strategy, focusing on user testing, conversion optimization, and ROI improvements. You will collaborate with various teams to build products customers love. The position starts with a 6-week paid work trial as a contractor (40 hours/week), with potential for full-time employment afterward. The trial involves ambiguous tasks, data synthesis, and close collaboration with the CEO and C-suite. Compensation during the trial is $80-$100 per hour. Upon successful completion of the trial, full-time employment with comprehensive benefits will be offered.

Requirements

• Strong experience in conversion rate optimization, with a focus on user engagement and ROI on a product in market
• Strong technical skills, including SQL, and the ability to synthesize and act on data independently
• Proven expertise in user testing, A/B testing, and optimizing consumer-facing experiences
• Demonstrated success in growing key metrics (e.g., conversion rate, monthly active users) through data-driven initiatives
• Experience working on B2B2C products, balancing business partner needs with end-user interactions
• Familiarity with product metrics like CAC and ROI, and experience improving performance without excessive reliance on paid ad spend

Responsibilities

• Optimize the front-end experience to increase conversion rates, user engagement, and ROI
• Lead user testing initiatives to improve onboarding, application flows, and overall product usability
• Analyze user behavior and A/B test results to identify and remove barriers to conversion
• Drive initiatives to improve customer acquisition, organic growth, and return on spend
• Collaborate across teams to align business goals, user needs, and product strategy
• Monitor key metrics (e.g., conversion rate, CAC) and develop actionable insights to boost performance

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• Arrayaversary Kits for work anniversaries