Conversion Rate Optimization Manager

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as their Conversion Rate Optimization Manager. You will own and execute CRO strategies across the website, optimizing user journeys from acquisition to conversion. This role involves A/B testing, UX/UI optimization, and collaboration with cross-functional teams. Success requires a strong analytical mindset, experience in B2B SaaS CRO, and proficiency in A/B testing and analytics tools. The position offers a high impact, remote-first environment with opportunities for growth and collaboration.

Requirements

• 3-6+ years of experience in conversion rate optimization (CRO), growth marketing, or UX optimization in a B2B SaaS environment
• Strong proficiency in A/B testing platforms (e.g., Google Optimize, Optimizely, VWO)
• Experience with website analytics tools (GA4, Looker, Heap, Mixpanel) and user behavior tracking tools (Hotjar, Crazy Egg, FullStory)
• Strong understanding of SEO-driven CRO strategies and landing page optimization
• Data-driven mindset with experience in funnel analysis, form optimization, and lead conversion
• Basic knowledge of HTML, CSS, and JavaScript to work effectively with developers (coding not required but a plus)
• Experience optimizing multi-step sign-up flows, demo request pages, and lead gen forms
• Strong ability to interpret data, present findings, and recommend actionable CRO strategies
• Excellent cross-functional collaboration skills with SEO, Growth, Product, and Engineering
• Passion for experimentation and continuous improvement

Responsibilities

• Own and execute conversion rate optimization (CRO) strategies across Apollo.io’s website, SEO landing pages, and high-intent funnel pages
• Develop and manage A/B tests, multivariate experiments, and personalization strategies to drive higher demo requests, free trial signups, and lead quality
• Conduct in-depth user behavior analysis using tools like Google Analytics (GA4), Hotjar, Looker, and Mixpanel to identify drop-off points and friction
• Optimize website UI/UX, CTA placements, and form flows to maximize conversion rates
• Collaborate with SEO and Content teams to enhance landing pages for organic traffic conversion
• Work with Paid Acquisition teams to improve post-click experiences and lower cost-per-conversion
• Partner with Product and Engineering to implement tracking, funnel optimizations, and CRO best practices
• Establish a structured, data-driven CRO experimentation framework to drive continuous improvements
• Develop insights on customer segmentation and personalization to improve conversion paths
• Report on CRO test results, key learnings, and revenue impact to stakeholders

Benefits

• Remote-first company
• Invest deeply in your growth
• Resources, support, and autonomy to own your role and make a real impact