Conversion Rate Optimization Lead

Summary

Join Freebird, a rapidly growing DTC eCommerce brand, as their CRO Lead. You will own the CRO strategy, build and manage a backlog of experiments to optimize website performance, and lead a team in executing A/B and multivariate tests. This role requires strong analytical skills, experience with A/B testing platforms, and the ability to collaborate with designers and developers. Freebird offers a fully remote work environment, comprehensive medical benefits, competitive compensation and bonuses, 401(k) matching, unlimited PTO, and opportunities for growth. If you are a proven CRO leader with a passion for driving results, apply now.

Requirements

• At least 3+ years in a CRO-focused role at a high-growth DTC brand or DTC-focused agency
• Experience running impactful A/B tests and driving measurable improvements in website performance
• Strong skills in analytics tools (e.g., Google Analytics, Hotjar) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize)
• Ability to collaborate with designers to create customer-first web experiences
• Comfortable leading a small, agile team of designers and developers while working cross-functionally
• Strong organizational skills to manage a steady flow of experiments

Responsibilities

• Own the CRO Strategy
• Build and manage a robust backlog of hypotheses and experiments to continuously optimize website performance
• Conduct research to uncover areas of opportunity using heatmaps, session recordings, surveys, and user behavior analysis
• Prioritize tests based on impact, feasibility, and alignment with business goals
• Develop, execute, and analyze A/B and multivariate tests across the site
• Collaborate with the UX Designer, Developer, and Project Manager to ship experiments on time
• Document test results and learnings, iterating to create compounding improvements over time
• Focus on improving CVR, AOV, and RPV by addressing friction points in the customer journey
• Partner with the marketing and product teams to align experiments with acquisition and retention strategies
• Create scalable, repeatable processes for research, testing, and reporting
• Ensure a constant pipeline of ideas and experiments to keep momentum high
• Use data-driven insights to drive decisions, leveraging tools like Google Analytics, Hotjar, and session recordings
• Partner with the UX Designer to deeply understand customer pain points and behavior

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility