Senior Manager - Conversion Rate Optimization

Summary

Join SmartAsset's marketing team, a collaborative group focused on testing and scaling results. You will design and implement A/B tests using Optimizely, manage a testing backlog, leverage data for insights, act as Product Owner for engineering-involved tests, and work with the performance marketing team on strategies. The role requires 3-5 years of experience in conversion rate optimization, proficiency in HTML, CSS, and JavaScript, and strong analytical and communication skills. A bachelor's degree in a related field is needed. SmartAsset offers remote work flexibility, various health insurance options, life/AD&D insurance, short-term and long-term disability, FSA, 401K, equity packages, paid time off, an EAP, a financial literacy program, pet insurance, and a home office stipend.

Requirements

• 3-5 years prior experience in conversion rate optimization
• Proficient in HTML, CSS, and a basic understanding of JavaScript
• Proficient with Optimizely, both frontend and server-side
• Strong analytical skills and a data-driven approach to decision making
• Excellent communication and project management skills
• Full knowledge of growth marketing levers (key metrics, how they affect each other)
• Strong understanding of pixels, UTM parameters, and online ad tracking
• Bachelor's degree in marketing, economics, or a related field

Responsibilities

• Design and implement A/B tests using Optimizely, leveraging your skills in HTML, CSS, and JavaScript to modify web elements directly
• Own the development and management of a robust testing backlog, prioritizing CRO tests that have the potential to increase lead quality and revenue
• Effectively pull and leverage data to generate insights and inform decisions around overall funnel strategy, opportunity, and feature prioritization
• Act as Product Owner for engineering-involved tests, managing requirements, timelines, and stakeholder communications
• Work with the performance marketing team to develop and test strategies that are appropriate for different types of traffic and user experiences

Preferred Qualifications

• UI/UX design experience, preferably with Figma
• Experience with GA4, Mixpanel, Tableau, or other data visualization platforms
• Exposure to UX research methods (usability studies, JTBD interviews)

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependent Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend