Marketing Operations Specialist

Summary

Join Constructor as their Marketing Operations Manager and oversee marketing systems, workflows, and analytics to ensure smooth campaign execution. This role focuses on marketing automation, lead management, campaign tracking, and process optimization. You will own and refine the marketing operations function, ensuring alignment between marketing and sales to boost revenue growth. The position requires strong analytical skills, experience with marketing automation platforms, and proficiency in data visualization tools. Constructor offers a competitive compensation package, unlimited vacation time, a work-from-home stipend, and a training and development budget.

Requirements

• 2+ years of experience in marketing operations
• Strong knowledge and hands-on experience of marketing automation platforms, CRM systems (e.g., Salesforce), conversation tools, webinar, and ABM platforms
• Proficiency in Google Analytics, data visualization tools, and reporting software
• Experience with A/B testing, lead scoring, and attribution modeling
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication, project management, and problem-solving abilities

Responsibilities

• Oversee and manage the marketing technology stack and any other additional new platforms
• Design, manage and optimize marketing automation workflows to drive lead nurturing, scoring, and conversion
• Ensure seamless data integration across marketing and sales tools to enable accurate data collection for reporting and attribution
• Collaborate with marketing teams to support the setup, tracking and reporting of campaigns across email, webinars, events, social media, paid media, and other digital channels
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Manage A/B testing and other experiments to improve campaign effectiveness
• Optimize lead scoring, routing, and data enrichment processes to enhance sales and marketing alignment
• Maintain data hygiene and accuracy within Hubspot and Salesforce
• Work closely with sales operations to improve lead conversion rates and pipeline efficiency
• Develop real-time dashboards and reports to track key performance indicators (KPIs) and marketing ROI
• Provide insights into the customer journey, marketing performance and attribution
• Continuously refine data analysis methodologies to support data-driven decision-making
• Identify opportunities to streamline marketing workflows, reduce inefficiencies and improve operational scalability
• Ensure best practices are followed in marketing operations, compliance, and data governance (GDPR, CCPA, etc.)
• Work cross-functionally with sales, product, and customer success teams to enhance marketing effectiveness

Benefits

• Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year
• A competitive compensation package including stock options
• Fully remote team - choose where you live
• Work from home stipend! We want you to have the resources you need to set up your home office
• Apple laptops provided for new employees
• Training and development budget for every employee, refreshed each year
• Parental leave for qualified employees