Content Manager

Summary

Join WillowTree as a Technical Content Manager for Fuel iX, an enterprise-grade AI engine. You will develop and execute a comprehensive content marketing strategy, overseeing the creation, curation, and distribution of high-quality content across various channels. This role requires strong technical writing and content creation skills, along with experience in AI, SaaS, or enterprise software. You will collaborate with cross-functional teams to align content strategies with business objectives and analyze content performance to optimize strategies. The position offers a hybrid or remote work option and includes a competitive benefits package. The ideal candidate possesses 5+ years of experience in content marketing with a proven track record in multi-channel copywriting and AI-focused content creation.

Requirements

• 5+ years in content marketing with demonstrated experience in AI, SaaS, or enterprise software
• Aptitude for learning and understanding complex technical concepts in the generative AI field, with base knowledge of generative AI technical concepts
• Experience with AI-focused content creation and marketing
• Proven track record in multi-channel copywriting (samples required)
• Experience driving the strategy for video content creation and distribution
• Strong cross-functional collaboration and analytical skills
• Excellent writing and editing skills across various formats and audiences
• Knowledge of SEO best practices and content optimization techniques

Responsibilities

• Craft memorable stories and define a content strategy showcasing Fuel iX's brand, thought leadership, and product offerings
• Develop and implement a multi-channel content marketing plan aligning with Fuel iX's messaging priorities and the customer journey
• Establish an "Always On" learning content calendar tailored for enterprises implementing AI technologies
• Create diverse content assets (articles, eBooks, videos, infographics) to support integrated campaigns
• Create and manage diverse written content (blog posts, articles, whitepapers, social media, marketing copy), and work closely with subject matter experts to ensure the relevance and accuracy of content with our target audience
• Strategize and drive the concepts for video content creation, atomization, and merchandising working closely with a team of video/editing experts
• Optimize and repurpose content to maximize impact across channels
• Create compelling, on-brand copy across various marketing channels and materials
• Collaborate with growth marketing on integrated, content-driven campaigns
• Analyze content performance to optimize strategies and align with business objectives
• Align content strategies with business objectives through cross-team collaboration
• Optimize content priorities, quality, and time-to-market
• Use data-driven insights to refine strategies and demonstrate ROI, focusing on: Traffic growth, engagement, and conversions
• Use data-driven insights to refine strategies and demonstrate ROI, focusing on: Lead quality and sales pipeline influence
• Use data-driven insights to refine strategies and demonstrate ROI, focusing on: SEO performance

Preferred Qualifications

• Proficiency in or willingness to learn: Salesforce
• Proficiency in or willingness to learn: Pardot
• Proficiency in or willingness to learn: Webflow
• Proficiency in or willingness to learn: Hotjar
• Proficiency in or willingness to learn: Google Analytics
• Proficiency in or willingness to learn: Google Suite

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• Mentorship
• Dedicated time to innovate on passion projects
• An annual stipend to fund your professional pursuits