Content Manager
WillowTree
π΅ $100k-$130k
πRemote - United States
Please let WillowTree know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Fuel iX as a Content Manager and develop and execute a comprehensive content marketing strategy. You will oversee content creation, curation, and distribution across multiple channels, engaging decision-makers and technical audiences in the AI and enterprise software space. This role requires crafting compelling narratives, implementing multi-channel content plans, and managing diverse content assets. You will collaborate with cross-functional teams, analyze content performance, and optimize strategies to achieve business objectives. The position offers a hybrid or remote work option with some travel required. Fuel iX is an enterprise-grade AI engine helping companies upgrade their generative AI.
Requirements
- 5+ years in content marketing, preferably in AI, SaaS, or enterprise software
- Proven track record in multi-channel copywriting (samples required)
- Experience driving video the strategy for video content creation and distribution
- Strong cross-functional collaboration and analytical skills
- Excellent writing and editing skills across various formats and audiences
- Knowledge of SEO best practices and content optimization techniques
- Understanding of or eagerness to learn generative AI applications
Responsibilities
- Craft memorable stories and define a content strategy showcasing Fuel iX's brand, thought leadership, and product offerings
- Develop and implement a multi-channel content marketing plan aligning with Fuel iX's messaging priorities and the customer journey
- Establish an "Always On" learning content calendar tailored for enterprises implementing AI technologies
- Create diverse content assets (articles, eBooks, videos, infographics) to support integrated campaigns
- Create and manage diverse written content (blog posts, articles, whitepapers, social media, marketing copy), and work closely with subject matter experts to ensure the relevance and accuracy of content with our target audience
- Strategize and drive the concepts for video content creation, atomization, and merchandising working closely with a team of video/editing experts
- Optimize and repurpose content to maximize impact across channels
- Create compelling, on-brand copy across various marketing channels and materials
- Collaborate with growth marketing on integrated, content-driven campaigns
- Analyze content performance to optimize strategies and align with business objectives
- Align content strategies with business objectives through cross-team collaboration
- Optimize content priorities, quality, and time-to-market
- Use data-driven insights to refine strategies and demonstrate ROI, focusing on: Traffic growth, engagement, and conversions
- Use data-driven insights to refine strategies and demonstrate ROI, focusing on: Lead quality and sales pipeline influence
- Use data-driven insights to refine strategies and demonstrate ROI, focusing on: SEO performance
Preferred Qualifications
- Experience with AI-focused content creation and marketing
- Proficiency in or willingness to learn: Salesforce
- Proficiency in or willingness to learn: Pardot
- Proficiency in or willingness to learn: Webflow
- Proficiency in or willingness to learn: Hotjar
- Proficiency in or willingness to learn: Google Analytics
- Proficiency in or willingness to learn: Google Suite
Benefits
- Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
- Life & Disability Insurance
- 401K matching
- Flexible paid time off & paid company holidays
- Parental Leave
- Employee Share Purchase Plan
- Employee Assistance Program (EAP)
- Mentorship
- Dedicated time to innovate on passion projects
- An annual stipend to fund your professional pursuits
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