Senior Copywriter

Summary

Join Later as a Senior Copywriter and lead the charge in crafting compelling marketing copy across various channels. Partner with the creative team to develop conversion-focused messaging that resonates with both enterprise and agency audiences. You will be responsible for developing copy for multi-channel campaigns, ensuring brand voice consistency, and leveraging data to optimize performance. This role demands a critical thinker with proven experience in multi-channel copywriting and a deep understanding of the social media and influencer marketing landscape. You will manage multiple projects simultaneously, collaborate with cross-functional teams, and present copy concepts to stakeholders. The ideal candidate possesses strong SEO knowledge, excellent project management skills, and a passion for the creator economy.

Requirements

• 6+ years of proven experience as a copywriter with focus on conversion-driven content
• Demonstrated experience owning large-scale, multi-channel copy projects from strategy through execution
• Deep understanding of marketing funnel dynamics and experience writing copy that drives customer conversion
• Strong SEO knowledge with ability to balance keyword optimization with brand voice
• Excellent project management and organizational skills, with experience using collaborative tools like Asana and Notion
• Portfolio demonstrating creative problem-solving and measurable results
• Experience and comfort operating in fast-paced, dynamic environments

Responsibilities

• Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials—from conception to completion
• Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency
• Collaborate with designers, product marketers, demand generation team, and cross-functional partners to create integrated campaigns
• Edit and refine copy for grammar and accuracy, clarity, tone, and alignment with project objectives
• Master and consistently apply Later's brand voice, style guide, and messaging frameworks across all copy
• Develop deep product knowledge across Later's entire software platform and service offerings, staying current on feature launches and updates
• Ensure all copy accurately represents product capabilities and value propositions for enterprise audiences
• Contribute to the evolution and refinement of Later's brand identity and messaging strategy
• Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines
• Manage multiple copy projects simultaneously, prioritizing tasks to maintain quality and timeline adherence
• Partner with SEO team to incorporate keyword strategy and optimization tactics that maximize performance
• Present copy concepts and rationale to stakeholders, incorporating feedback while maintaining strategic direction
• Use data and analytics to evaluate copy performance and make informed optimization decisions
• Design A/B tests on copy variations to improve conversion rates and engagement
• Analyze campaign performance metrics to identify successful messaging and areas for improvement
• Stay current on industry trends, competitor strategies, and emerging copywriting best practices
• Continuously seek opportunities to enhance copy processes and workflow efficiency
• Contribute to the development of copy templates, guidelines, and best practices for the broader team
• Identify creative inspiration from industry leaders and innovative brands across key verticals, including retail and ecommerce, fashion and beauty, food and beverage
• Actively brainstorm new approaches to bring Later's brand voice to life across channels

Preferred Qualifications

• Background in B2B SaaS, marketing technology, or agency environments
• Passion for social media, influencer marketing, and the creator economy

Benefits

$110,000-130,000 USD