Senior Copywriter

Later
Summary
Join Later as a Senior Copywriter and lead the charge in crafting compelling marketing copy across various channels. Partner with the creative team to develop conversion-focused messaging that resonates with both enterprise and agency audiences. You will be responsible for developing copy for multi-channel campaigns, ensuring brand voice consistency, and leveraging data to optimize performance. This role demands a critical thinker with proven experience in multi-channel copywriting and a deep understanding of the social media and influencer marketing landscape. You will manage multiple projects simultaneously, collaborate with cross-functional teams, and present copy concepts to stakeholders. The ideal candidate possesses strong SEO knowledge, excellent project management skills, and a passion for the creator economy.
Requirements
- 6+ years of proven experience as a copywriter with focus on conversion-driven content
- Demonstrated experience owning large-scale, multi-channel copy projects from strategy through execution
- Deep understanding of marketing funnel dynamics and experience writing copy that drives customer conversion
- Strong SEO knowledge with ability to balance keyword optimization with brand voice
- Excellent project management and organizational skills, with experience using collaborative tools like Asana and Notion
- Portfolio demonstrating creative problem-solving and measurable results
- Experience and comfort operating in fast-paced, dynamic environments
Responsibilities
- Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materialsโfrom conception to completion
- Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency
- Collaborate with designers, product marketers, demand generation team, and cross-functional partners to create integrated campaigns
- Edit and refine copy for grammar and accuracy, clarity, tone, and alignment with project objectives
- Master and consistently apply Later's brand voice, style guide, and messaging frameworks across all copy
- Develop deep product knowledge across Later's entire software platform and service offerings, staying current on feature launches and updates
- Ensure all copy accurately represents product capabilities and value propositions for enterprise audiences
- Contribute to the evolution and refinement of Later's brand identity and messaging strategy
- Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines
- Manage multiple copy projects simultaneously, prioritizing tasks to maintain quality and timeline adherence
- Partner with SEO team to incorporate keyword strategy and optimization tactics that maximize performance
- Present copy concepts and rationale to stakeholders, incorporating feedback while maintaining strategic direction
- Use data and analytics to evaluate copy performance and make informed optimization decisions
- Design A/B tests on copy variations to improve conversion rates and engagement
- Analyze campaign performance metrics to identify successful messaging and areas for improvement
- Stay current on industry trends, competitor strategies, and emerging copywriting best practices
- Continuously seek opportunities to enhance copy processes and workflow efficiency
- Contribute to the development of copy templates, guidelines, and best practices for the broader team
- Identify creative inspiration from industry leaders and innovative brands across key verticals, including retail and ecommerce, fashion and beauty, food and beverage
- Actively brainstorm new approaches to bring Later's brand voice to life across channels
Preferred Qualifications
- Background in B2B SaaS, marketing technology, or agency environments
- Passion for social media, influencer marketing, and the creator economy
Benefits
Salary Range: $110,000-130,000 USD
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