Copywriter

Summary

Join our creative team as a strategically minded Copywriter in the dynamic online casino marketing world. You will produce engaging, conversion-focused copy across various casino brands, each with unique characteristics. This role demands excellent writing skills, analytical thinking, and a strong understanding of iGaming. Responsibilities include developing promotional copy for diverse channels, crafting user journey communications, and creating conversion-focused landing pages. A/B testing strategies and adherence to responsible gambling guidelines are also crucial. The position requires a minimum of two years of copywriting experience, preferably in iGaming, and fluency in German and English.

Requirements

• 2+ years of copywriting experience, preferably in iGaming
• Are a German native speaker with equal fluency in English
• Have deep understanding of iGaming products and ecosystem, including different promotional mechanics (reload bonuses, cashback offers, free spins, tournaments), bonus structures (wagering requirements, game restrictions, time limits), and complex Terms & Conditions
• Have experience working with promotional calendars, seasonal campaigns, and coordinating copy with product and marketing teams
• Are comfortable working in a fast-paced environment with tight deadlines and multiple concurrent campaigns
• Demonstrate how you've applied specific behavioural psychology and persuasion techniques in past campaigns and explain which techniques you'd deploy for different scenarios

Responsibilities

• Develop persuasive copy for promotional campaigns, email sequences, push notifications, and in-app messaging
• Create user journey communications that guide players through onboarding, engagement, and retention touchpoints
• Write conversion-focused landing pages, bonus descriptions, and game promotional materials
• Propose and execute A/B testing strategies for headlines, CTAs, email subject lines, and promotional messaging
• Generate multiple copy variations for systematic testing across different audience segments
• Maintain consistent brand voice while adapting tone for different player demographics and markets
• Ensure all copy adheres to responsible gambling guidelines and regulatory requirements

Benefits

• Attractive remuneration package
• Paid vacations and sick leaves