Country Manager

Summary

Join Canva's International Group as the Country Manager for Vietnam and lead the charge in expanding Canva's presence and user base. Develop and execute a multi-year strategic roadmap to drive user growth, increase brand affinity, and scale revenue. Collaborate with cross-functional teams across marketing, sales, and product to create a cohesive growth strategy. Leverage various marketing channels to boost user acquisition and optimize the product for local users. Hire, inspire, and coach a high-performing in-market team. Build strong relationships with key stakeholders and represent Canva as a local figurehead. This role demands deep market knowledge, strong leadership, and a proven track record of success in high-growth environments.

Requirements

• You have a track record of driving user growth, marketing, revenue and retention in high growth environments– driving market and user growth
• You have deep knowledge of Vietnam market
• You have a holistic and solid grasp of cultural nuances, consumer behavior, digital trends, and competitive landscape
• You are strongly entrepreneurial
• Founder-style appetite for growing something big from a small start and working across everything from education to press
• You have experienced building a market
• For example, as the regional GM or brand lead for a global SaaS company, or as a proven founder or growth lead in a startup
• You are a proven leader
• Ability to grow, inspire, and coach high-performing teams
• You have high emotional intelligence and empathy, and are a deeply collaborative teammate
• You are a strong communicator
• Fully proficient in spoken and written English, and with the interpersonal skills to influence global and local stakeholders
• You are keenly analytical
• Deeply focused on KPIs and obsessive about driving actionable insights from disparate datasets
• You are product oriented
• Passion for improving the experience of users and the ability to translate these insights into product requirements
• You are values aligned
• Genuinely excited by Canva’s mission and deeply aligned with our values, and with exceptional references to prove it
• You are publicity savvy
• Experience doing public speaking and acting as a public face to the press and other stakeholders
• You are well networked
• Ideally with routes into some combination of government departments, corporates, influencers, journalists and local talent

Responsibilities

• Act as the main leadership point of contact with responsibility for overall user and revenue growth in Vietnam
• Bring together local and global teams across marketing, sales, product, content and finance to create and execute a cohesive multi-year growth strategy, and own the KPIs including Monthly Active Users (MAUs) and Annualised Recurring Revenue (ARR)
• Establish and take ownership of local sales, community, and B2B programs to increase Canva’s presence among businesses of all sizes
• Leverage marketing channels including social media, influencer marketing, community engagement, PR, partnerships, SEO, ASO, performance marketing, and lifecycle marketing to drive user acquisition
• Work closely with the regional team to optimise our product, content, pricing and packaging to meet the needs of local users, informed by a deep understanding of local market dynamics and cultural nuances across a range of audiences, including knowledge workers, SMBs, students, startup ecosystems, NGOs, and other emerging sectors
• This includes partnering with global and local teams to ensure hyper-localized user experiences, from onboarding to payment methods, content, and support
• Hire, inspire, drive and in some cases coach the in-market team, ensuring a high quality bar for impact and working closely with local speciality leads on performance management
• Partner closely with the regional team and marketing lead to shape the marketing strategy and deployment of budget
• Build and support high value relationships by acting as a local sponsor for enterprise sales, education, government, partnerships, etc
• Represent Canva as a local figurehead across press, PR, events and community