Creative Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Creative Strategist leading paid social creative strategy for 8-10 clients. You will leverage data insights and consumer research to design high-performing creative assets, collaborate with cross-functional teams, and maintain client communication. Responsibilities include developing creative concepts, writing ad copy, managing production, and presenting data-driven reports. The ideal candidate is a self-starter with proven experience in paid social media advertising, strong analytical skills, and excellent communication abilities. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and ample opportunities for growth and development. The role requires proficiency with Meta Ads Manager and other performance data tools, along with a deep understanding of performance-driven creative best practices. Success will be measured by client churn rate, client management, and revenue per employee (RPE).

Requirements

• Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
• Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
• Understanding of best practices for performance-driven creative & ability to apply these insights in work
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
• Ability to yield strong campaign results for clients through strategizing top performing creative
• 5% or lower client churn
• Manage 8-10 mid level clients
• Maintain $22,000 RPE
• Technically skilled at pulling and using creative performance data to analyze trends and insights and inform the creative roadmap
• Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy

Responsibilities

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives
• 4 hours per quarter of paid volunteer time off
• $100 USD WFH Allowance