Crm Manager

Summary

Join Fanatical.com as their CRM Manager and lead the development and execution of innovative CRM strategies to boost purchases and cultivate customer loyalty. You will oversee multi-channel CRM campaigns, mentor team members, and leverage customer data to optimize strategies. This role requires a BA/BS degree, 5+ years of CRM experience, and 2+ years of team management experience. You will collaborate with various teams to ensure a unified approach to customer engagement. The position offers a full-time schedule with standard working hours and a comprehensive benefits package.

Requirements

• BA/BS degree
• 5 plus years of CRM or lifecycle marketing, ideally in e-commerce
• 2+ years managing a team of 1-3 direct report employees
• Proficiency in CRM platforms and marketing automation tools (e.g., Iterable, Braze, Salesforce), with the ability to independently analyze complex data and evaluate multiple factors to inform CRM strategy
• Adaptable to a fast-paced, cross-functional environment with a proactive approach to problem-solving and continuous improvement

Responsibilities

• Provide clear guidance to CRM team members, setting performance goals, offering mentorship, and ensuring they have the skills to succeed
• Recognize individual and team achievements, support career development, and facilitate opportunities for growth
• Communicate CRM strategies and organizational goals transparently, aligning the team with company priorities
• Collaborate closely with Marketing, Product, Analytics, and Engineering to drive co-branded content strategies across Fandom brands, ensuring a seamless, unified approach to customer engagement and lifecycle campaigns
• Oversee the development and execution of multi-channel CRM campaigns, empowering the team to design customer journeys that drive engagement, retention, and loyalty
• Provide guidance on leveraging customer insights, segmentation, and A/B testing to ensure campaigns meet strategic goals and continuously improve performance
• Lead the team in using customer data to identify key touchpoints and optimize CRM strategies
• Mentor team members in applying data-driven insights to refine lifecycle programs and boost campaign effectiveness, ensuring alignment with broader company goals
• Develop and implement lifecycle marketing strategies that boost retention, drive conversions, and support global e-commerce growth in key markets
• Stay current on CRM and e-commerce trends to integrate best practices across the portfolio

Preferred Qualifications

Gaming experience and passion a plus

Benefits

• Laptop and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company
• Training (unlimited Udemy + more)
• Company stock options
• Company swag packages
• Private Medical and Dental Insurance
• Life insurance, critical illness insurance and income protection insurance
• Company pension 5% ER, 5% EE
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Employee Interest and Hobby Groups supported by our company
• Open, energetic and fan-focused, international work environment