Pacifica Continental is hiring a
CRM Manager

Summary

The role is for a CRM Strategist responsible for creating high engagement in all channels, driving upwards the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members. The job involves developing a comprehensive CRM strategy for the Chile market, planning and executing local, personalized campaigns, analyzing historical revenue performance, and leading customer segmentation.

Requirements

• Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
• Well versed in extracting customer insight from data
• Great organization, planning and prioritization skills, with strong attention to details
• Fluency in Spanish and English

Responsibilities

• Develop a comprehensive, data-driven CRM strategy for the Chile market
• Ownership of the CRM plan
• Plan and develop local, personalized and targeted campaigns using relevant customer channels
• Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys
• Ensure that the campaign execution and delivery is completed as per plan
• Deploy the bonus budget profitably through robust planning, execution, and analysis
• Analyze historical revenue performance and forecast future program performance
• Initiate and manage the development process of creatives -from brief to delivery
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns
• Identify customer touchpoints and ensure that the right actions and communications are implemented
• Keep abreast of advertising standards and consumer protection laws and standards in Chile
• Follow and report on competitor activity within the Chile market
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation