Remote CRM Manager

Summary

Join our team as a CRM Strategy Manager for the Sportsbook and Casino products, where you will develop a comprehensive CRM strategy, plan campaigns, and analyze performance. You will work closely with the HQ team to ensure successful execution and reporting.

Requirements

• Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
• Well versed in extracting customer insight from data
• Great organization, planning and prioritization skills, with strong attention to details
• Fluency in Spanish and English

Responsibilities

• Develop a comprehensive, data-driven CRM strategy for the Chile market
• Ownership of the CRM plan
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media
• Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes
• Deploy the bonus budget profitably through robust planning, execution and analysis
• Analyze historical revenue performance and forecast future program performance
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns
• Identify customer touchpoints and ensure that the right actions and communications are implemented
• Keep abreast of advertising standards and consumer protection laws and standards in Chile
• Follow and report on competitor activity within the Chile market
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation