CRM Manager

Summary

Join ShopBack, a leading shopping rewards platform in Asia-Pacific, as a CRM Campaign Manager for the Australia and New Zealand markets. You will oversee the CRM calendar, design and execute campaigns across multiple channels, and analyze campaign performance. Collaborate with regional teams to optimize strategies and achieve target metrics. This role requires 2+ years of CRM experience, hands-on experience with Braze or a similar platform, and strong analytical skills. You will work closely with the regional CRM team and Marketing Manager ANZ. ShopBack offers competitive compensation, a work-from-anywhere benefit, and a collaborative culture.

Requirements

• 2+ years of experience in CRM operations, including campaign planning, audience segmentation & analysis
• Hands-on experience with Braze or a similar CRM platform
• Strong analytical mindset with an ability to measure success through data-driven decisions
• Experience with A/B and multivariate testing, and ability to turn insights into actionable improvements
• Knowledge of email design / app push notification best practices
• A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
• Excellent written & verbal communication and collaboration skills, with the ability to work effectively across teams & markets

Responsibilities

• Oversee the CRM calendar for the Australia and New Zealand markets, tailoring strategies to each market’s growth stage and key performance metrics
• Design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications)
• Work with the campaigns team to ensure all campaign copy, visuals and content are fully optimised, on brand and deployed correctly
• Support campaigns & BAU campaigns where required
• Manage day-to-day segmentation of our CRM channels
• Work with the regional CRM team on developing detailed segmentation strategies to customer communications and optimise CRM inventory
• Monitor, analyse and report weekly campaign performance - share insights with the team and recommend optimisations to achieve target metrics
• Work with the regional CRM team on developing A/B test plans to maximise returns and improve campaign/channel effectiveness
• Work closely with the regional CRM team and Marketing Manager ANZ to align CRM efforts with larger business goals
• Collaborate with regional CRM and data teams to ensure data tracking is accurate and user events are used effectively
• Understand core capabilities & new product release of key CRM tool (Braze)
• Proactively provide regular insights to key stakeholders on opportunities for improvement

Preferred Qualifications

• End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
• Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus

Benefits

• Career progression paths and opportunities to take on greater challenges that help you realise your ambitions
• Be part of a winning team on a journey to global scale
• Competitive compensation based on your performance
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day
• Work-From-Anywhere benefit to enable you to thrive personally and professionally