Email Marketing Manager

Summary

Join Trellis as the Manager, Email/Lifecycle Marketing and lead email marketing strategies focused on customer engagement, retention, and lifetime value (LTV). Reporting to the Director of Product Marketing, you will develop and optimize lifecycle marketing programs, including drip campaigns and email sequences. This role requires a creative and analytical approach, collaborating cross-functionally to build and optimize campaigns. You will leverage customer data to create targeted campaigns, track KPIs, and provide actionable insights. The ideal candidate possesses strong email marketing experience, analytical and creative skills, and familiarity with marketing platforms like HubSpot.

Requirements

• 3-5+ years in email marketing, CRM, or lifecycle marketing, with proven success driving engagement and retention
• Hands-on experience with CRM platforms like HubSpot, Braze, or Klaviyo
• Strong ability to use data to inform decisions, optimize campaigns, and generate insights
• Proficiency in copywriting and creative design for email campaigns with access to a dedicated design resource for support
• Familiarity with HTML and CSS for email development
• Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines
• Excellent communication skills and ability to work cross-functionally with product, creative, and sales teams
• Strong understanding of marketing compliance standards and best practices

Responsibilities

• Develop and implement CRM strategies, including onboarding, conversion, nurture, engagement, adoption, and win-back campaigns
• Plan, execute, and optimize email campaigns, managing calendars and ensuring timely delivery
• Leverage customer data to create highly targeted, relevant campaigns across key lifecycle stages
• Track KPIs (open rates, CTR, conversions, etc.), analyze performance, and provide actionable insights
• Test and implement new messaging strategies, subject lines, and creative assets to optimize open rates, click-through rates, and overall engagement
• Monitor, analyze, and report on the effectiveness of lifecycle campaigns, continuously refining strategies to drive results
• Reduce churn, improve customer retention, and drive LTV through thoughtful marketing strategies
• Work cross functionally with product, sales, operations, and customer success teams to ensure campaigns align with company objectives
• Use marketing platforms (e.g., HubSpot, Brevo, Sendwithus) to build scalable and automated workflows
• Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies

Preferred Qualifications

• Experience with legal tech, SaaS, or data-driven platforms
• Self-starter with the ability to think strategically while executing tactically