Email Marketing and CRM Manager

Summary

Join Nugget®, a direct-to-consumer Play company, as an experienced CRM Contractor to lead email marketing efforts. Manage the execution of email campaigns, ensuring smooth delivery, accurate reporting, and optimized performance. Advance email marketing strategies, optimize workflows, and maintain consistency. Collaborate with internal teams to conceptualize and send regular emails, build email segmentations, and set up trigger campaigns. Analyze data and provide recommendations for improvement. This contract position is remote (EST preferred) and offers an hourly rate of $60-$70.

Requirements

• Experienced CRM Contractor
• Strong background in email/CRM management

Responsibilities

• Manage our current CRM database, identifying areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails
• Advance strategy for customer lifecycle email flows, identifying customer characteristics (for example: birthdays, purchase anniversaries, etc.) that we can design automatic campaigns around
• Develop plans and partner with brand marketing and social media teams to grow our email list through lead generation
• Partner with E-Comm & Brand Directors to conceptualize, outline and send regular (at least twice weekly) outgoing emails to our main outreach list in collaboration with our internal design / copy team
• Build out appropriate email segmentations for each broadcast email, finalize set-up in Klaviyo (subject line, alt text,and linking), and proof each email before sending to customers for clarity, grammar, spelling, accurate linking, and proper rendering across multiple devices
• Concept, outline and set up trigger campaigns (post purchase, lifecycle, etc) in collaboration with our internal design/copy team
• Maintain, build, and segment multiple email lists
• Run A/B tests with clear objectives, hypothesis and ways to measure results
• Ensure that all our email sending and managing practices conform to industry standards and best practices
• Support the maintenance of a dashboard/reporting tracker with KPI’s to monitor results
• Evaluate data and provide recommendations on how to improve our email communications & site personalization

Benefits

• Hourly rate: $60-$70/hour
• Remote work (EST preferred)