Remote CRM Marketing Manager

Summary

Join Orchard as a CRM Marketing Manager to help improve conversion throughout our sales and transaction funnel. This role will work closely with marketing, sales, product, and brokerage teams to create automated, cross-channel campaigns focused on delivering valuable content to our potential and existing customers.

Requirements

• 2+ years of experience working with CRM and marketing automation tools (Iterable, Segment a plus)
• Ability to execute with a prioritization focused approach that aligns effort on the highest impact projects and tasks
• Comfort digging into data to figure out the “why” behind results and building out reporting (Looker, SQL a plus)
• Experience working with product and engineering teams to provide detailed requirements around projects

Responsibilities

• Create and deploy cross-channel campaigns within our marketing automation tools
• Identify testing opportunities to drive improved campaign performance aimed at delivering against our company growth goals
• Measure results on a daily and weekly basis against campaign-specific conversion metrics
• Institute and maintain industry best practices across CRM platforms and channels
• Operate cross-functionally across marketing, sales, design, product, and engineering to ensure the appropriate messaging is delivered at the right cadence and to the right individual

Benefits

• Equity participation
• Flexible PTO
• Up to 18 weeks of paid family leave
• Employee discount on Orchard’s services