Customer Marketing Manager

Summary

Join NetBrain, a leader in no-code network automation, as a Customer Marketing Manager. You will develop and execute customer marketing strategies focused on retention, upselling, and cross-selling. Leveraging customer data and insights, you will create targeted campaigns and build customer loyalty. Collaboration with sales and product teams is key to highlighting customer success. You will monitor campaign performance, gather customer feedback, and foster a customer-centric culture. This role requires strong analytical and communication skills, experience with marketing automation tools, and a proven track record in customer marketing.

Requirements

• A Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience in customer marketing or a related role, with a proven track record of developing successful marketing programs
• Strong analytical skills and experience using customer data to inform strategic decisions and marketing initiatives
• Excellent communication and interpersonal skills, with the ability to build relationships with customers and internal stakeholders
• Proficiency in marketing automation tools and CRM platforms, as well as data analysis software
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Willingness to travel for customer events as needed, understanding that travel will be necessary but not excessive, ensuring a balance between field activities and other responsibilities

Responsibilities

• Develop and execute customer marketing strategies that align with NetBrain’s goals, focusing on retention, upselling, and cross-selling initiatives
• Analyze customer data and insights to identify trends, segments, and opportunities for tailored marketing campaigns
• Create and manage targeted email campaigns, loyalty programs, and customer engagement initiatives that resonate with our audience
• Collaborate with the sales and product teams to develop promotional materials and resources that highlight customer benefits and success stories
• Monitor and report on campaign performance metrics, providing actionable insights to improve future initiatives
• Design and implement customer feedback loops, ensuring that we capture and act on customer insights and preferences
• Foster a customer-centric culture within the organization by sharing insights and advocating for customer needs across departments
• Stay informed on industry trends and best practices in customer marketing to continuously enhance our strategies

Preferred Qualifications

Experience in technology, cybersecurity, or IT-related marketing