Employment Hero is hiring a
CRM Specialist

Summary

The job description is for a CRM Specialist position at Employment Hero, a fast-growing SaaS company. The role involves creating and managing automated nurture programs using Marketo, understanding data integration, staying updated with digital landscape changes, assisting with reporting and optimization of campaigns, creating relevant content for email and in-platform communications, utilizing best-in-market MarTech, working closely with the wider UK marketing team, and more.

Requirements

• Experience with Marketo and Salesforce (or similar CRM/marketing automation platforms)
• Be able to work in a fast-paced, agile environment (experience in B2B and ABM a plus)
• Excellent written and verbal communication skills with high attention to detail
• Proven Hands-on experience setting up marketing automation and workflows
• Passionate about the potential customer & how automated campaigns and communications can aid every stage of their journey
• You will have experience with A/B and multivariate experiments and be up-to-date with the latest trends and best practices in online marketing and measurement
• You will have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness

Responsibilities

• Create, build, test, execute, analyze, and refine the development of lifecycle automated nurture programs using Marketo
• Understand our data, how it’s integrated to our MarTech stack to aid segmentation build
• Stay on top of changes to the digital landscape such as changes to SPAM acts, privacy and best practices for email sends
• Assist with reporting & optimisation of existing campaigns & programs being able to communicate the value of campaigns & programs to wider teams across the business
• Create relevant content for Email & In Platform communications, translating technical information into easily understood human language that our prospects understand and respond to
• Utilize best-in-market MarTech, including automated systems and analytics platforms
• Work closely with the wider UK marketing team to execute strategies but also surface opportunities to better engage our customers and prospects

Preferred Qualifications

Bonus is an understanding of basic HTML & CSS

Benefits

• A generous budget for your home office
• Cutting-edge tools and technology
• Reward and recognition programs - because great work should be recognized and rewarded
• Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content)
• Employee Share Option Program: be an owner of Employment Hero
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024