Remote CRM Specialist

Summary

The job is for a CRM Specialist in Gopuff's Growth Marketing team to manage omni-channel strategies, execute campaigns, optimize owned lifecycles, and collaborate with cross-functional teams. The role is remote but for NYC candidates.

Requirements

• 2+ years of relevant B2C experience at a tech company or modern e-commerce organization
• Track record of managing and building complex B2C email campaigns in marketing automation platforms (e.g., Braze, Salesforce, Iterable, Responsys, Active Campaign). Braze experience is a plus
• Experience planning, implementing, and analyzing multivariate tests
• Experience in project management and organization skills, with meticulous attention to detail
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Looker/Tableau with the ability to translate data into actionable insights
• Experience transforming creative assets into emails, push notifications, etc in a marketing automation platform
• A solid understanding of CRM and data infrastructure
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams, from Engineering to Creative
• Must exhibit excellent verbal and written communication skills
• Proven accountability on high-stakes projects
• Relentlessly high standards and attention to detail

Responsibilities

• Execute omni-channel strategies to drive customer engagement and purchase activity
• Manage end-to-end execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results
• Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy
• Optimize owned lifecycles, including building long-term roadmaps and executing on them
• Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
• Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Manage project management and campaign development workflow with Merchandising, Creative, Analytics, and other marketing teams
• Work with Data Analytics to build comprehensive reporting of all owned lifecycles, that roll up into team KPIs
• Independently conduct analysis on individual campaigns using Looker and advanced Excel knowledge (Braze is a plus)
• Articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders

Benefits

• Gopuff pays employees based on market pricing and pay may vary depending on your location
• Compensation for NYC: $70,000 - $90,000
• Gopuff offers comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees
• *We also offer*: Gopuff employee discount, career growth opportunities, Internal rewards programs, Annual performance appraisal and bonus, Equity program (Not applicable for contractors or temporary employees)