Customer Advocacy Manager

Summary

Join Doppel as their Customer Advocacy Manager to build and showcase the value of Doppel Vision through compelling narratives and customer stories. This strategic marketing role involves collaborating with various teams to craft impactful messaging. You will lead customer advocacy initiatives, capturing and amplifying customer success. Responsibilities include developing compelling narratives, building a customer advocacy program, creating sales collateral, and engaging with analysts. The ideal candidate possesses 5+ years of experience in product marketing, content marketing, or customer advocacy within B2B SaaS or cybersecurity, along with strong technical acumen and exceptional writing skills. This role offers the opportunity to make an impact, shape the category, influence customers, and experience career growth within a rapidly growing company.

Requirements

• 5+ years of experience in product marketing, content marketing, or customer advocacy within B2B SaaS or cybersecurity
• Proven track record of building and executing successful storytelling and advocacy programs
• Strong technical acumen with the ability to translate product capabilities into clear, compelling narratives
• Exceptional writing and storytelling skills with experience creating a range of content assets
• Experience working directly with customers to capture success stories and build advocacy
• Collaborative mindset with a passion for cross-functional partnership

Responsibilities

• Develop compelling narratives that showcase Doppel Vision’s platform impact
• Collaborate with product and engineering teams to translate technical capabilities into differentiated messaging
• Build thought leadership content (blogs, whitepapers, presentations) to reinforce our category leadership
• Support analyst engagements by providing clear, market-relevant technical insights
• Build the Doppel Defender advocacy program to engage customers in telling their success stories
• Develop case studies, testimonials, and video content that prove the value of Doppel Vision
• Create customer impact reports that demonstrate platform ROI and security outcomes
• Partner with sales and customer success to identify advocacy opportunities and highlight customer wins
• Develop customer-centric sales collateral, including presentations, playbooks, and competitive positioning
• Equip sales teams with stories and proof points that accelerate deal cycles
• Create objection-handling resources and positioning guides to counter competitors
• Provide market insights and customer impact data to strengthen analyst briefings and reports
• Collaborate with product marketing leadership to refine our positioning and competitive narrative
• Track analyst and media perception to identify opportunities for influence

Preferred Qualifications

Familiarity with cybersecurity and the challenges of social engineering defense

Benefits

• Make an Impact: Drive how the market understands Doppel Vision and our leadership in Social Engineering Defense
• Shape the Category: Create the stories and proof points that analysts, investors, and the market rely on
• Customer-Centric Influence: Build genuine connections with our customers and celebrate their successes
• Career Growth: Expand your leadership in product marketing, storytelling, and advocacy within a rapidly growing company