Customer Marketing Manager

Summary

Join Gearset as a Customer Marketing Manager for a 12-month maternity cover contract to drive growth through customer retention and expansion. Collaborate with Customer Success, Product, and Sales teams to understand customer needs and build marketing programs fostering engagement, loyalty, and product adoption. Develop and iterate on the Customer Marketing strategy and roadmap, identifying and executing growth opportunities within the existing customer base. Drive customer retention, growth, and product adoption by aligning campaigns with user needs and business goals. Partner with Sales and CS teams to align positioning and campaign plans with joint business objectives. Influence customer advocacy and tell Gearset's impact story. Strive for continuous improvement using data-driven insights and feedback.

Requirements

• Previous experience in Marketing, preferably in a SaaS environment
• A proactive team player, willing to learn and seek out information and take on responsibility
• Your communication and interpersonal skills are excellent, allowing you to build and maintain relationships with customers and internal teams
• You’ll have a proven track record of developing and executing successful marketing campaigns tailored to your target audience, working cross-functionally to integrate campaigns with broader business objectives
• Strong analytical skills to measure performance, and good experience with marketing automation tools
• You are a strategic thinker with a hands-on approach and the ability to manage multiple projects simultaneously

Responsibilities

• Collaborate with commercial leaders and the wider marketing team to develop and iterate on the strategy and roadmap for Customer Marketing, identifying and executing on opportunities to drive growth within our existing customer base
• Drive customer retention, growth and product adoption by aligning campaigns with the needs of our users and business goals
• Partner with Sales and CS teams to align positioning and campaign plans with the joint business objectives, ensuring we’re all pulling in the same direction
• Influence customer advocacy and play a key role in telling the story of Gearset’s impact
• Strive for continuous improvement using data-driven insights, campaign performance, and feedback and guidance from internal teams and customers
• Own and deliver the customer marketing strategy, executing data-driven customer marketing campaigns and initiatives end-to-end
• Design and deliver cross-sell campaigns for specific products, aligning with Sales and CS on our strategic priorities
• Working with Product and CS teams to identify suitable messaging for target segments of customers/ specific product campaigns
• Collaborating with the content team to produce content resources such as blog posts, whitepapers, and guides tailored to customer needs
• Plan and manage campaign activities, including newsletters, drip email nurture, webinars, events, and in-product activations. Monitor and evaluate campaign performance and impact
• Support advocacy through driving case studies and leveraging the voice of the customer
• Deliver and support on bespoke customer events, including virtual training workshops as well as ancillary activities surrounding Salesforce events

Preferred Qualifications

• Experience in customer marketing, communications, advocacy, or ABM is useful but not essential
• Familiarity with Salesforce ecosystems and customer success initiatives

Benefits

• Salary is £45–60k (depending on experience)
• This is a remote UK based full time opportunity, working Monday to Friday on a fixed term contract of 12 months
• Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
• Opportunity to join our Long Term Incentive Scheme
• Top end hardware provided
• Free lunch in the office
• 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
• Company Pension Plan (matching up to 5%)
• Bupa health care
• Life Insurance & critical illness cover
• Discounted gym membership, as well as a range of health and wellness benefits