Customer Marketing Manager

Summary

Join 7shifts as the Customer Marketing Manager and play a pivotal role in shaping our customer marketing strategy. You will develop and execute data-driven marketing strategies, craft compelling messaging, and collaborate with various teams to create impactful customer experiences. This role requires 4-5 years of experience in customer, growth, or lifecycle marketing within a SaaS environment, hands-on experience with marketing automation tools, and exceptional copywriting skills. You will be responsible for customer retention, advocacy, and expansion strategies, as well as analyzing customer behavior data. 7shifts offers a supportive and inclusive work environment with competitive benefits, including health benefits, flexible work arrangements, and professional development opportunities.

Requirements

• 4-5 years of experience in customer, growth, or lifecycle marketing within a SaaS environment
• Hands-on experience with marketing automation tools (we use Marketo!)
• Exceptional copywriting and creative skills with a customer-first mindset
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working cross-functionally with Product, Sales, and Brand teams
• A test-and-learn mindset— constantly experimenting with messaging, creative, and audience segmentation
• Strong project management skills to manage multiple initiatives simultaneously

Responsibilities

• Develop and implement customer retention, advocacy, and expansion strategies to create new opportunities and achieve revenue goals
• Plan and execute high-impact campaigns across email, push, in-app, and other channels to engage customers
• Test and optimize lifecycle marketing initiatives, collaborating cross-functionally to align efforts with business objectives
• Craft compelling copy and strategically segment audiences for highly targeted and effective communication
• Own and scale our customer-led growth program, leveraging satisfied customers to drive referrals and reviews
• Analyze customer behavior data to uncover new ways to enhance the customer journey and boost lifetime value
• Work cross-functionally with teams to drive opportunities for upselling, cross-selling, and deepening customer engagement through product adoption
• Provide key stakeholders with actionable insights through reporting to drive strategic decisions across the company
• Define and track key performance indicators including trials, conversions, MRR growth, and referral volume to measure marketing success

Preferred Qualifications

• Experience in a product-led growth company
• Background in subscription-based business models
• Knowledge of restaurant operations

Benefits

• Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more
• Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!