Customer Marketing Manager

Summary

Join Finexio, a leader in AP Payments as a Service, as our Customer Marketing Manager. You will develop and execute the customer marketing strategy, driving partner activation and end-user engagement. Responsibilities include creating marketing materials, managing campaigns, and collaborating with cross-functional teams. You will measure campaign ROI and report on key performance indicators. This role requires strong B2B marketing experience, excellent communication skills, and the ability to thrive in a fast-paced environment. Finexio offers a competitive salary, stock options, and a dynamic work culture.

Requirements

• Experience managing growing partner relationships and B2B marketing activities
• A track record of successfully managing B2B partner marketing campaigns
• Demonstrated ability to create sales enablement content supporting partner sales
• Experience running digital events, webinars, etc. with clear goals and results
• Experience combining company value propositions to acquire new channel partners as well as support partner’s own sales efforts
• The ability and desire to excel in a remote working environment
• Excellent written and verbal communication skills
• Hands-on Marketing Automation and Salesforce experience
• At least 2 years of B2B customer marketing experience

Responsibilities

• Build, manage, and deliver collateral such as emails, videos, content (case studies and company wins), webinars, educational campaigns and events that are consistent with the company brand and designed to grow revenue with channel sales partners
• Partner with Accounts Management to build material and content to execute impactful marketing campaigns to drive partner activation with existing channels and end users
• Build and maintain an ongoing presence with our customers that ignites excitement in building new revenue streams together
• Create customer-specific content and provide thought leadership, enabling marketing counterparts at partner organizations
• Measure program impact, report on goals, KPIs, evaluate campaign ROI, to improve consistency and ensure growth
• Take ownership, and enthusiastically represent Finexio and our solution to the channel marketplace
• Travel as needed to provide support for events, and/or strategic meetings
• Deeply understand how to build and execute consistent marketing activities needed to reach different customer segments: talk regularly to users and prospects
• Work with our Analytics team for qualitative and quantitative insights that inform your work (content, messaging, positioning, etc.)
• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for product offerings, features, and events
• Develop marketing positioning through user research and industry insights
• Work closely with a range of cross-functional teams—product managers, sales, accounts managers, and engineering—to develop marketing material and content that supports Finexio’s go-to-market strategy
• Consult with the Product and Accounts Management teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Plan, develop, and execute compelling customer acquisition or engagement programs
• High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
• Ability to thrive under ambiguous and shifting priorities in a high-growth environment

Preferred Qualifications

• Experience building partnerships in the financial industry (FinTech, banks, Accounting etc.)
• 5+ years of customer marketing experience with at least 2 years of experience in a marketing role building and delivering marketing material in the form of emails, videos, content, webinars, educational campaigns, events, and presentations to customers that is cohesive to the company brand and drives revenue growth
• Familiarity and knowledge spanning across marketing, product marketing, content marketing, working internally with product, accounts management, sales, engineering, and operational roles
• Experience working on marketing or growth throughout a product’s lifecycle, and in B2B settings
• Experience in Payments

Benefits

• Competitive salary and stock options
• Medical, dental, and vision
• Unlimited Vacation Policy
• Employee Engagement – Quarterly virtual team building activities and monthly team lunches