Customer Marketing Manager

Summary

Join JumpCloud as a Customer Marketing Manager and develop strategies and execute digital campaigns for our global customer base. You will own the customer marketing email program and database, partnering with customer success and account management teams. Responsibilities include developing scaled strategies for product adoption, creating campaigns for expansion and upsell, and collaborating with executive leadership on customer communication programs. You will leverage content from other teams, improve customer database segmentation, and support customer advocacy programs. Success will be measured by email engagement metrics and event attendance. This remote role is based in Mexico.

Requirements

• 7 years of customer marketing, email marketing, or scaled customer success experience
• Experience with email marketing - including database management, email builds, and execution in tools like Marketo, Pardot, Eloqua, Hubspot
• Experience partnering with sales and customer success teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers
• Experience interacting with executive-level stakeholders including the CMO, CEO and co-founders
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Excellent English-language verbal and written communication skills
• Passion for trying new things and a strong drive towards solution-oriented problem solving

Responsibilities

• Own the customer marketing email strategy and execution - including collecting requests from stakeholders, developing the calendar, writing content, shipping emails, and reporting on results
• Develop strategy with internal stakeholders to design and optimize engagement programs that engage and educate customers throughout their lifecycle
• Partner with the CSM team and product marketing team to create our scaled strategy to drive product adoption within specific segments of our customer base
• Partner with the account management team on supporting email and webinar programs to drive upsell and expansion opportunities
• Own the strategy with the CEO and co-founder on quarterly co-founder email program, and bi-annual (2x/year) customer fireside chat program
• Develop the calendar for regular customer-facing webinars, partnering with the integrated campaigns team to either include current customers in existing webinar plans, or customize prospect-facing webinars to be relevant for customers
• Leverage content created by product marketing and content marketing to fuel current customer engagement and adoption
• Partner with internal data and technology teams to improve our ability to segment our customer marketing database based on product usage, purchased SKUs, and predictive analytics
• Support our community manager on customer advocacy and review programs
• Establish and measure key performance indicators for initiatives, conduct campaign analyses, and continually update plans to maximize performance

Preferred Qualifications

• Hands-on experience with Salesforce
• Experience marketing to an IT audience

Benefits

Remote work