SheerID is hiring a
Customer Marketing Specialist

Summary

The Customer Marketing Specialist will support various customer marketing and customer advocacy initiatives to drive retention, loyalty, and cross-sell opportunities. They will work closely with Customer Success, Growth Marketing, and Sales teams to improve communications, enhance customer engagement, and execute advocacy programs.

Requirements

• 3+ years of relevant professional experience required
• Strong project management skills and a knack for problem-solving and logical thinking
• Detail-oriented with the ability to build strong cross-functional relationships
• Comfortable making data-driven decisions
• Thrives in a fast-paced environment, eager to explore new ideas, seek solutions, and embrace a ‘fail fast, learn faster’ mindset

Responsibilities

• Assist in implementing large-scale, multi-touch customer marketing programs to support SheerID’s retention and cross-sell goals
• Collaborate with the marketing and customer success teams to develop and execute programmatic and segmented email campaigns to support each customer’s unique journey
• Analyze campaign performance and customer segments to provide insights and refine our communications to better serve our customers
• Coordinate with various internal stakeholders to create segmented customer newsletters, in-product maintenance alert messages, and product release notifications
• Contribute to SheerID’s Customer Advocacy Program by helping achieve KPIs for new customer testimonials, success stories, and word-of-mouth referrals
• Provide support to the Sales team by managing reference-able customer resources
• Monitor and respond to online customer reviews
• Partner with Social/PR team to strategize ways to engage and elevate customers across SheerID’s social media channels
• Plan and execute customer events including webinars, bootcamps, dinners, experiential events, and CAB meetings

Preferred Qualifications

Experience with tools like Asana, Marketo, Salesforce, and Canva is a plus but not required