Uplift People Consulting is hiring a
Performance Marketing Specialist

Summary

The job is for a Performance Marketing Manager at a dynamic European digital marketing agency specializing in performance marketing. Responsibilities include campaign management, data analysis and reporting, budget management, audience targeting and segmentation, collaboration, staying updated with industry trends, and more. Requirements include 2+ years of hands-on experience in performance marketing, expertise across various verticals, extensive knowledge of the digital marketing landscape, and more.

Requirements

• 2+ years of hands-on experience in performance marketing in roles like Media Buyer, Client Solutions Manager, or PPC Specialist
• Proven experience with Web and App-based products is a must
• Expertise across various verticals (e-commerce, dating, mobile apps, gaming, etc.)
• Extensive knowledge of the digital marketing landscape, including key channels and agency operations
• Skilled in optimizing ad placements, managing budgets, and developing bidding strategies
• Comprehensive understanding of performance marketing methodologies
• Capable of conducting in-depth data analysis to extract valuable insights
• Exceptional written and verbal communication to convey results clearly
• Efficient in handling multiple projects and campaigns concurrently
• Background in digital marketing agencies is a significant asset

Responsibilities

• Manage, execute, and plan paid digital marketing campaigns across platforms like Facebook, Instagram, and TikTok
• Monitor and optimize campaigns daily to maximize ROI and achieve KPIs, including CPC, CPA, CTR, and conversion rates
• Conduct creative tests to identify the most influential creatives, messaging, and targeting strategies
• Analyze campaign performance data to derive insights and inform future strategies
• Prepare detailed performance reports and present findings to clients
• Utilize analytics tools (including MMM's) to track performance, user behavior, and funnel metrics
• Allocate and manage marketing budgets across different campaigns and platforms to ensure cost-effective advertising spend
• Develop and implement targeting strategies based on customer behaviour, market research, and historical data
• Create and manage remarketing and lookalike audiences to re-engage previous visitors and find new potential customers
• Work closely with creative teams to develop and refine ad creatives and messaging
• Collaborate with product, sales, and other marketing teams to align performance marketing strategies with overall clients' business goals
• Coordinate with external vendors and agencies when necessary
• Keep up-to-date with industry trends, algorithm updates, and new tools/platform features
• Continuously learn and adapt to changes in the digital marketing landscape to maintain competitive advantage

Benefits

• Competitive salary
• A team of the best specialists in their field, constant development
• Flexible schedule (start of work from 8 to 11, 8 hours/day)
• Paid vacation, sick days
• Rotation program
• Stable payouts
• Ability to work both remotely and in the office