Iterable is hiring a
Demand Generation Associate

Summary

Join Iterable as a key player in transforming campaign responses into business opportunities. As a crucial member of the North America Marketing team, you'll lead planning and execution of trade shows, webinars, and content collaborations while supporting integrated campaigns and optimizing lead follow-up processes.

Requirements

• Understand lead generation metrics including CTR, impressions, conversions, leads, MQLs, pipeline, etc.; competency using data to optimize performance and focus activities
• Exemplary organizational and prioritization skills - project-oriented with an attention to detail; proven ability to influence team members to complete their tasks on time
• Strong communication skills (written, verbal)
• Strong copywriting and grammar skills, creating copy and headlines that motivate different audiences
• Comfortable navigating Salesforce CRM, Marketo or another Marketing Automation Platform
• A 'can-do' attitude, with a desire to extend existing skills and be a problem solver
• Ability to manage shifting priorities across multiple projects

Responsibilities

• Lead planning and execution of trade shows, webinars, and content collaborations with cross-departments, including partners and clients
• Write/contribute to short-form copy (email sequences, landing pages, social posts)
• Support integrated campaigns and optimize lead follow-up processes
• Analyze reports to track the success of demand generation programs

Preferred Qualifications

Experience with enterprise email marketing

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation