Director of Demand Generation

Summary

Join SAFE Security as the Director of Demand Generation and lead the creation and execution of campaigns driving qualified pipeline across enterprise accounts. Manage multiple demand channels, oversee lead generation programs, and ensure alignment with Sales for conversion and revenue. This hands-on, strategic role demands thriving in a fast-paced, data-driven, global environment. Responsibilities include developing and executing multi-channel demand generation campaigns, driving top-of-funnel growth, tracking campaign performance, managing outsourced programs, and collaborating with Sales for effective lead follow-up. The ideal candidate possesses 8–12 years of B2B SaaS marketing experience with a focus on demand generation and proven success in global, enterprise environments. SAFE Security offers a remote-first company culture with competitive compensation, stock options, and the chance to shape the future of enterprise risk.

Requirements

• 8–12 years of B2B SaaS marketing experience, with a strong focus on demand generation and campaign management
• Proven experience driving pipeline in global, enterprise-focused environments — ideally in cybersecurity or AI-driven technology
• Expertise in ABM, performance marketing, marketing automation, and CRM tools (e.g., HubSpot, Salesforce)
• Strong analytical skills with a love for data, attribution, and funnel performance
• Exceptional project management, collaboration, and communication skills
• Experience managing external vendors and programs
• A proactive, hands-on leader who can think strategically and execute with precision

Responsibilities

• Develop and execute multi-channel demand generation campaigns across digital, email, ABM, content syndication, events, and more
• Own the campaign calendar and align efforts with key product launches, industry moments, and sales plays
• Drive top-of-funnel growth through both inbound and outbound programs
• Optimize paid and organic channels to improve lead volume, quality, and cost efficiency
• Manage intent data, enrichment tools, and nurture flows to accelerate lead readiness
• Track, measure, and report on campaign performance across the funnel — from lead to pipeline to revenue
• Provide clear insights and recommendations to marketing, sales, and leadership teams
• Maintain visibility into MQL, SQL, pipeline contribution, CAC, and ROI
• Manage third-party vendors and partners running outsourced SDR or meeting-booking programs
• Ensure quality, consistency, and ROI from these engagements
• Plan, promote, and manage webinars and virtual events in collaboration with Product Marketing and Sales
• Own execution and post-event lead nurturing and follow-up strategy
• Partner closely with Sales and SDRs to ensure timely and effective follow-up on all leads and campaign responses
• Lead regular syncs with Sales to review campaign performance, optimize handoffs, and gather feedback for continuous improvement

Benefits

• Competitive compensation
• Stock options