Director of Demand Generation

Summary

Join Inspiren as the Director of Demand Generation and lead the charge in pipeline growth. You will spearhead strategy, execution, and optimization across all demand channels, collaborating closely with Sales, Product Marketing, and Content. Manage internal and external teams, own reporting and ROI, and build a scalable system for pipeline generation. This is a critical leadership role requiring creativity, accountability, and a results-oriented approach. The ideal candidate will have a proven track record in B2B demand generation, ideally in SaaS or healthtech, and possess strong leadership and analytical skills. The position offers a competitive compensation package, including equity and benefits.

Requirements

• 5–8 years of experience in B2B demand generation, ideally in SaaS or healthtech
• Deep experience running ABM and full-funnel programs across SMB, mid-market, and enterprise segments
• Proven success in pipeline ownership and demand strategy execution
• Strong command of Martech (HubSpot, Webflow, paid media platforms, analytics tools)
• Experience managing internal teams and external agency partners
• Data-driven mindset with the ability to forecast, track, and report on performance
• High accountability and ownership mentality—no task is too small
• Strong writing and presentation skills; able to translate data and ideas into persuasive storytelling
• Comfortable working in ambiguity, building systems from 0→1, and scaling what works
• Deep respect for brand and its role in driving demand

Responsibilities

• Own the demand generation strategy across SMB, mid-market, and enterprise segments by developing and executing multi-channel campaigns that consistently deliver qualified pipeline
• Lead a high-impact field marketing and events program, supporting 30+ events annually. Drive strategy, pre- and post-event activation, and field alignment to maximize brand visibility and pipeline contribution
• Partner with Product Marketing and Content to translate messaging into high-performing campaigns with clear calls to action and measurable goals
• Build and manage a small but mighty team, while overseeing external partners including our Webflow agency (Paper Tiger), paid media vendors, and marketing operations consultants to ensure seamless execution and performance
• Treat the website as a key growth lever by leading its roadmap, driving updates, and optimizing for conversion to turn traffic into pipeline
• Continuously test and refine campaign performance through A/B testing, segmentation, and cadence tuning to improve engagement and conversion across channels
• Track and report on campaign and funnel performance, using data to assess effectiveness, influence strategy, and demonstrate ROI
• Work closely with SalesOps/RevOps to ensure clean lead handoff, visibility into funnel health, and accurate closed-loop reporting
• Lead go-to-market programs to break into and grow new verticals with a repeatable, scalable playbook
• Build and manage a high-performing team,, while overseeing external partners including our website agency, paid media vendors, and marketing operations consultants to ensure seamless execution and performance

Benefits

• Medical, dental, and vision
• Flexible PTO