Demand Generation Lead

Summary

Join 360Learning's Demand Generation team as the Head of Demand Generation DACH for a 10+ month temporary position. You will own pipeline creation for the DACH market, managing performance and ensuring marketing and sales targets are met. This role offers an opportunity to learn from a high-performance marketing organization and collaborate with talented individuals. Within the first month, you will onboard, collaborate on marketing experiments, and upskill in remarketing campaign management. Within three months, you will own the DACH budget, be accountable for SQL targets, and define and execute a marketing experiment roadmap. Within six months, you will collaborate on larger campaigns, unlock new acquisition channels, and provide business insights to the Product Marketing team. The role requires significant experience in B2B SaaS demand generation, fluency in German and English, and strong analytical and communication skills.

Requirements

• Min. 5 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
• Native German speaker or business fluent in German (min. C2)
• Fluent in English (US/UK) / B2 level or equivalent
• Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them
• Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
• Data-focus: you start with numbers. You’re driven by performance
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
• Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own
• Written communication: your written communication is structured and crystal-clear

Responsibilities

• Experience a comprehensive onboarding that includes insight into our team, culture, and product
• Collaborate with our EMEA Paid Marketing Manager to create your 1st marketing experiments on paid channels
• Upskill on how to manage our remarketing campaigns
• Own the DACH Demand Gen budget
• Be accountable for achieving our DACH SQL targets (Sales Qualified Leads)
• Work closely with the EMEA Paid Media Manager on allocating budget across channels
• Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
• Partner with DACH BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs
• Be the DACH Sales team point of contact for all marketing-related questions
• Collaborate with the rest of the EMEA marketing team (EMEA Paid Media Manager, EMEA event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns
• Unlock new acquisition channels to scale demand generation in DACH
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

Preferred Qualifications

Experience with ABM campaigns is a plus

Benefits

• Compensation : A compensation plan in accordance with the temporary work assignment will be tied to hours worked
• Diversity, Equity, and Inclusion : We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
• Corporate Social Responsibility : Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
• Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: https://bit.ly/Convexity_360L & find out more about the teams, product and processes https://bit.ly/42H1ggC 🚀👩🏻‍💻🏆