Senior Demand Generation Marketing Manager

Summary

Join TeamSnap as a Senior Demand Generation Marketing Manager and drive new business for TeamSnap for Brands. Lead marketing initiatives to grow and optimize lead generation, connecting top brands with advertising and sponsorship solutions. Create and execute integrated campaigns, optimize digital channels, and lead event marketing. Own website performance reporting and drive landing page optimization. Build content marketing initiatives, map and optimize the buyer journey, and collaborate with sales and sales enablement. Manage marketing operations and track, analyze, and report on pipeline performance and marketing ROI.

Requirements

• 7+ years of experience leading B2B demand generation marketing
• Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)
• Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems
• Experience using Salesforce to manage pipeline reporting and campaign performance tracking
• Highly data-driven, with a bias for action and experimentation
• Builder mindset—comfortable navigating ambiguity and turning strategy into execution
• Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal

Responsibilities

• Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
• Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships
• Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program
• Own website performance reporting and drive landing page optimization to improve conversion rates
• Build content marketing initiatives that engage our audience and reinforce thought leadership
• Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads
• Collaborate closely with sales and sales enablement to align campaigns and lead flow
• Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution
• Track, analyze, and report on pipeline performance and marketing ROI across all programs

Preferred Qualifications

Experience in the advertising, media, or sponsorship industry

Benefits

• We're proud to be remote-first . We've been remote since 2009, long before COVID made it cool
• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)
• 100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
• $1,500 annual learning and development stipend
• Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• A monthly stipend reimbursement for health & wellness and so much more!