Tomorrow Health is hiring a
Demand Generation Lead

Summary

Tomorrow Health is a healthcare technology company that enables exceptional healthcare for patients at home. The Marketing Team is seeking a Demand Generation Lead to help reach and exceed contracted ARR. The role involves planning and executing multi-channel marketing campaigns, managing lead generation initiatives, collaborating with internal teams to create compelling sales enablement materials, overseeing ABM strategy, and analyzing campaign performance. The candidate should have 3-5+ years of experience in lead generation, demand generation, digital marketing, and Account-Based Marketing (ABM), targeting payor or health plan partners.

Requirements

• 3-5+ years of proven experience in lead generation, demand generation, digital marketing, and Account-Based Marketing (ABM), targeting payor or health plan partners
• Strong understanding of healthcare B2B marketing, lead generation, and sales processes

Responsibilities

• Plan and execute multi-channel marketing campaigns, including email, social media, webinars, podcasts, events, and digital advertising
• Develop and manage lead generation initiatives to nurture and qualify leads for the sales team
• Collaborate with internal teams and contractors to create compelling sales enablement materials that resonate with target audiences and help accelerate the sale
• Oversee ABM strategy, and demand gen programs that drive pipeline, revenue, and engagement within key segments
• Analyze campaign performance and market trends to optimize strategies and channels and regularly report on ROI. Package best practices so they can be shared and applied across future campaigns

Benefits

• 100% employer-paid medical, dental and vision benefits
• HSA and FSA (Dependent Care and Commuter)
• Fully covered membership in One Medical for on-demand primary care, and Teladoc for 24/7 virtual care
• 12 weeks of paid parental leave for all caregivers
• Free mental health support with BetterUp through CONCERN EAP
• Short-term, and long-term disability plan availability
• Company-sponsored Life and AD&D insurance
• Educational reimbursement
• Monthly wellness stipend
• Commuter Benefits
• Competitive salary and meaningful equity
• Access to Vanguard 401k plan
• Unlimited vacation and 11 corporate holidays
• Thoughtfully curated monthly hosted events including social events, learning sessions, and wellness sessions
• Personal and professional anniversary gifts
• Investor network support