Remote Manager of Demand Generation

Summary

Join Tapcheck as the Manager of Demand Generation to develop and execute programs that convert leads in mid-low funnel stages. This growth obsessed marketer will think beyond leads, focusing on engaging and converting the right people at our prospective customer accounts.

Requirements

• 3-5+ years of experience in demand generation or campaign marketing, ideally within a growth-oriented or early stage B2B SaaS or fintech business
• Strong understanding of CRMs (specifically HubSpot, Salesforce and Outreach), go-to-market strategies and marketing automation
• Strong ability to use a data driven approach to measure the impact of campaign activities
• Working knowledge of social selling best practices
• Experience integrating social media into a B2B demand generation strategy
• Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle
• Experience creating and running multi-channel campaigns, with an emphasis on lower funnel conversion
• Strong communications skills and desire to work in a highly collaborative environment
• Strong organizational and project management skills

Responsibilities

• Execute demand generation programs focusing on converting leads in the funnel using multi-channel execution; channels include ABM, email marketing, organic and paid search, organic and paid social
• Identify key triggers that enable segmentation through marketing automation and lead nurturing
• Ensure messaging resonates perfectly for each segment and oversee content within each touchpoint
• Work with sales to improve messaging, positioning, and outreach tactics that strengthen conversion
• Forge strong partnerships with internal teams such as partner marketing, BDRs, and Sales to guarantee the prompt rollout and seamless orchestration of campaigns
• Gather data to inform the buyer’s journey, strategically anticipating the role of marketing at each touchpoint
• Collaborate with external resources to ensure our organic search and social programs are continuously optimized, reaching our ICP, and converting to meetings and opportunities
• Partner with internal and external creative and copywriting resources to design and develop content that drives engagement and conversion
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows

Benefits

• Competitive Base
• Remote Work Environment
• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match