Remote Demand Generation Lead

Summary

Join us as a talented Demand Generation Lead to develop and execute strategies that drive top-of-funnel growth and generate qualified leads for Jobspikr. The ideal candidate will have a proven track record in driving revenue growth and scaling products through innovative demand generation strategies.

Requirements

• 5-7 years of experience in B2B demand generation, preferably in SaaS or technology-driven industries
• Proven track record of developing and executing successful demand generation campaigns that deliver measurable results and drive revenue growth
• Experience with marketing automation platforms like HubSpot, Marketo, or similar tools
• Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns
• Knowledge of key digital marketing channels such as SEO, SEM, paid media, email, and content syndication
• Familiarity with CRM systems like Salesforce or HubSpot, and experience in managing lead-to-opportunity conversion processes
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence teams
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously

Responsibilities

• Create and implement multi-channel demand generation campaigns to drive leads and pipeline growth across various channels, including email, SEO/SEM, paid advertising, webinars, content syndication, and new advertising platforms
• Collaborate with the product and sales teams to align marketing strategies with business objectives and ensure a smooth flow of leads through the funnel
• Manage and optimize paid digital marketing campaigns on platforms such as Google Ads, LinkedIn, and Facebook to ensure a high ROI
• Drive the creation of marketing assets, including landing pages, email templates, ad creatives, and case studies to support lead generation efforts
• Monitor, analyze, and report on campaign performance metrics, optimizing efforts to maximize lead quality and volume
• Manage marketing automation workflows and lead nurturing programs using platforms such as HubSpot, Marketo, or Pardot to convert leads into opportunities
• Optimize the website for lead generation through SEO best practices, A/B testing, and conversion rate optimization
• Collaborate with content marketing to create thought leadership assets (blogs, whitepapers, case studies) that attract prospects and generate demand
• Build and manage relationships with external partners and agencies to scale demand generation efforts
• Work closely with the sales team to implement account-based marketing (ABM) strategies, ensuring alignment between marketing campaigns and target accounts

Preferred Qualifications

• Experience with SaaS products and technology platforms
• Knowledge of the data industry and data-driven marketing
• MBA or advanced degree in a related field

Benefits

• Competitive salary and benefits package
• Opportunity to work with a talented and creative team
• Flexible work environment with remote work options
• Professional development opportunities
• A dynamic and inclusive workplace culture