Demand Generation Manager

Summary

Join Vidyard as a Demand Generation Manager to drive pipeline growth and customer acquisition. Reporting to the Director of Demand Generation, you will design and execute multi-channel marketing campaigns. Collaborate with Sales, Product Marketing, Content, and Partnerships teams to ensure alignment with business priorities. This role requires a data-driven marketer comfortable using AI tools. The position is remote, open to candidates in Canada and the US. You will own campaign strategy and rollout across various channels, develop account-based marketing strategies, and monitor campaign performance using tools like Salesforce and Marketo. This role is ideal for someone passionate about scaling impact through innovation and optimization.

Requirements

• 5+ years of B2B SaaS demand generation experience with a proven track record of building pipeline and driving revenue through integrated campaigns
• Deep knowledge of lead generation, ABM, funnel metrics, and pipeline acceleration strategies
• Hands-on experience with marketing automation (Marketo experience required) and CRM systems (Salesforce)
• Strong project management skills and ability to balance multiple priorities
• Excellent written and verbal communication skills; ability to influence and collaborate across departments
• A growth mindset, you’re curious, creative, data-obsessed, and thrive on testing and learning

Responsibilities

• Own the strategy and rollout of integrated campaigns across paid media, email, social, and more to drive awareness, engagement, and conversion
• Collaborate with Product Marketing, Sales, Content, and Partnerships to ensure demand gen programs are aligned with business priorities and deliver on business outcomes
• Craft clear, effective written copy across emails, landing pages, and ad copy, aligned with our product messaging and brand voice
• Develop and scale account-based marketing strategies in close partnership with Sales to engage priority accounts and accelerate key opportunities
• Own end-to-end planning and execution of webinars, trade shows, field events, and co-marketed partner programs
• Co-create and launch campaigns with strategic partners including joint webinars, whitepapers, and co-branded landing pages to drive pipeline
• Build and refine automated nurture tracks to move leads efficiently through the funnel and ensure smooth MQL-to-SQL handoff, partnering with the XDR team
• Monitor campaign performance and pipeline contribution using tools like Salesforce and Marketo. Apply insights to continuously test, refine, and scale programs
• Keep current on marketing trends and AI-powered technologies to innovate and improve marketing effectiveness

Preferred Qualifications

Familiarity with tools like Asana

Benefits

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
• Competitive Pay & Benefits : Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you!
• Wellness Your Way : Leverage flexible spending accounts to spend on what matters most
• Mental Health Support : $1,500 CAD per person per year for mental health services
• Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
• Invest in Your Growth : Regular performance reviews, individual development plans and an annual allowance of $1,500 CAD, dedicated to your professional development and ongoing learning
• Your Perfect Workspace : Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration