Statusphere is hiring a
Demand Generation Manager

Summary

The job is for a Demand Generation Manager at Statusphere, a company specializing in micro-influencer marketing. The role involves developing and executing marketing campaigns to generate leads and drive revenue growth. The candidate should have 5+ years of experience in SaaS B2B demand generation, be proficient in HubSpot, and have strong analytical skills.

Requirements

• 5+ years of demand generation experience for SaaS B2B
• Proven experience and consistent success in demand generation for B2B SaaS company(s)
• Strong understanding of marketing automation platforms, such as HubSpot
• Proficient in marketing analytics and reporting tools, such as HubSpot, Google Analytics, MixPanel, etc
• Experience with and proven proficiency in A/B testing and conversion rate optimization
• Excellent written and verbal communication skills
• Ability to work cross-functionally and collaborate with sales, marketing, and product teams
• Strong analytical and problem-solving skills

Responsibilities

• Develop and put in place customer acquisition strategies that improve and increase lead volume and quality
• Work with sales and marketing teams to align on targets and messaging ensuring campaigns are synchronized with sales goals
• Develop and execute demand-generation campaigns across various channels, including email, social media, content marketing, and paid advertising
• Collaborate with the content marketing team to create and optimize lead generation assets, such as whitepapers, eBooks, and webinars
• Own our monthly webinars with the goal of increasing sign-ups and new contacts in our ICP
• Develop and maintain relationships with partners, influencers, and other stakeholders to extend Statusphere’s audience reach and generate new contacts in our ICP
• Create and manage demand generation budgets and forecasts
• Measure and deliver performance reports on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue
• Manage and optimize lead nurturing workflows to convert and accelerate leads
• Track and report on key performance indicators (KPIs) to measure campaign effectiveness, including lead conversion rates, cost per lead, and return on investment (ROI)
• Continuously refine our lead scoring model to optimize sales resources
• Collaborate with sales teams to ensure effective lead handoff and follow-up
• Monitor industry trends and competitor activities to identify opportunities and drive innovation in demand-generation strategies
• Stay up-to-date with the latest technologies and best practices in demand generation and marketing automation
• Provide training and support to team members on demand generation best practices and tools. Help our team understand your strategies and why they're important

Benefits

• Competitive compensation
• 100% Team Member coverage for Medical, Dental, Vision insurance
• 401K plan with a 100% match of contributions up to 4%
• Employee stock options
• Flexible/Fully Remote work
• Unlimited PTO
• Professional Development L&D Stipend
• Generous maternity/paternity policy
• Being part of a fast-growing company with opportunities for future growth & leadership positions
• Collaborative, innovative, positive, team-oriented startup culture
• Casual & vibrant work environment
• Get to try lots of new products!