Alloy Automation is hiring a
Demand Generation Manager

Summary

The job is a marketing role at Alloy Automation focusing on demand generation and sales strategy, involving ABM, paid ad programs, integrated digital marketing, and driving revenue growth from target accounts. The role requires 5+ years of marketing experience with at least 3+ years in a similar role, strong understanding of the B2B marketing funnel, and skills in analytics, project management, and cross-functional collaboration.

Requirements

• 5+ years of marketing experience with at least 3+ years of experience in a similar role
• Strong understanding of our ecosystem and type of audiences that we market to with our Embedded iPaaS – primarily engineering and product audiences
• Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging journeys that lead to conversions
• Well-versed across multiple paid media channels including Google Ads Search, LinkedIn, direct, programmatic, remarketing and content syndication
• Driven by results, excels in last-mile execution, and ensures projects are completed without delays
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance, determine future experiments, and set aside reasonable marketing budget
• You can move fluidly, balancing creative thinking and analytical acumen, testing, implementing, measuring ideas on one hand and bringing forth new ideas on the other
• Exceptional cross-functional collaboration skills and project management abilities
• Ability to thrive in a fast-paced, dynamic environment, and operate effectively at all levels of the organization to get things done
• Strong communication skills, both written and verbal

Responsibilities

• Own and execute ABM strategy to drive pipeline and revenue growth with target accounts
• Perform thorough research on target accounts and stakeholders cross functionally with sales and the leadership team to inform strategy
• Develop and test integrated marketing campaigns aimed at creating repeatable opportunities with both target accounts and broadly as we move up-market
• Identify organic, earned, and paid levers to drive new leads for us. Then create tests and models to determine where we can make bets that will drive additional ROI. Lead us to product-channel fit
• Work closely with marketing and sales on the planning and execution of high-impact relationship-building events including events with partners in the space
• Manage campaign budgets, analyze past programs and report on performance for sourced and influenced revenue. Flex your creative side and develop monthly and quarterly campaign plans
• Collaborate with product and content teams to build campaigns across the funnel to acquire new users, new logos and grow brand awareness
• Work alongside other parts of our GTM team to drive revenue operations reporting and other tasks that require your analytical mindset